The six-team rollout of the diaper collection includes the Chicago Cubs, Boston Red Sox, Los Angeles Dodgers, New York Yankees, San Francisco Giants and St. Louis Cardinals.
Writer: Carly Terwilliger
The Honest Company, a healthy lifestyle brand founded by Jessica Alba, collaborated with Major League Baseball on the launch of Born a Fan team diapers, the company’s first-ever partnership with a professional sports organization.
The diaper collection allows parents to show their team spirit with a six-team rollout of some of the league’s most iconic organizations including: the 2016 World Series champion Chicago Cubs, Boston Red Sox, Los Angeles Dodgers, New York Yankees, San Francisco Giants and St. Louis Cardinals. Each eco-friendly diaper, available in sizes three, four and five, will feature team-inspired iconography and team logos.
“As someone who grew up playing baseball and going to games with my family, I couldn’t be more excited to collaborate with Major League Baseball,” said Alba. “‘The ‘Born a Fan’ collection promises to deliver MLB fans the same quality and safety that families have come to expect from Honest, and an adorable way to support their favorite team — a diapering home run!”
Target is the first retailer to offer prints from the diaper collection, with the products currently available on Target.com and at Target stores in participating markets. The full diaper collection will be offered online at Honest.com and other select retailers beginning May 1, 2017.
“We are excited to welcome The Honest Company to the MLB family,” said Noah Garden, MLB executive vice president, business. “Families are a foundation of our fan base and we always strive to give them as many options as possible to support their favorite teams. This creative collaboration with Honest does just that. This is also a unique opportunity to spread our environmental efforts to a growing area of the business.”
Photo courtesy The Honest Company