United Sports Brands, the parent of Shock Doctor, McDavid, Cutters and Nathan, completed its transition in Canada from a distributor model to a subsidiary business structure.

Under general manager Doug Hayes’ leadership, all brands including Shock Doctor, McDavid, Cutters and Nathan sales representatives will work directly with United Sports Brands’ Canadian retail partners from its USB subsidiary in Canada.

Headquartered in Ontario, Canada, the new fully functioning Canadian USB subsidiary will directly support its retail partners via its 3PL partner, McKenna Logistics, in addition to a Canadian support team and customer service call center.

“United Sports Brands is known for offering athletes leading innovation when it comes to preparation, protection and recovery,” said Tony Armand, CEO of United Sports Brands. “Our commitment to providing the best extends to our retailers, and we are excited to be able to better service our growing Canadian customer base with the geographical focus its requires and deserves.”

United Sports Brands is a portfolio company of Bregal Partners, a private equity investment firm.

Photo courtesy United Sports Brands