SGB Today

Outerwear On The Fly

From active insulation to waterproof-breathable membranes that stretch and breathe better, jackets adapt beyond preparing for the worst.

Warm From Within

Baselayers for 2017 change their DNA with fiber breeding and fits that mimic a second skin.

Live At Outdoor Retailer Winter Market, Day 1

SGB is live at Outdoor Retailer Winter Market in Salt Lake City talking to brand executives across the show floor for their perspective on the latest trends and industry news.

The Big Shift

The industry’s traditional seasonal calendar has been upended by changing consumer buying habits, retail strategies, weather patterns, product cycles and trade-show schedules.