SGB Today

Patagonia Launches First Sleeping Bag

The venerable outdoor brand released its first sleeping bag, which is based on a simple mummy-style bag Yvon Chouinard built for himself 45 year ago.

Mission Launches First Apparel Collection

The brand, best known for its high-tech cooling towels, on Thursday launched its first apparel collection in partnership with NBA All-Star Dwyane Wade.

Under Armour Sportswear Releases Second Collection

The first product drop, Explorer, includes a stretch cotton bomber and jogger combo for men with seam taped pockets, and a woven and knit pullover complementing a tailored sweatpant for women.

Fan Experience Blends Baseball With Technology

We Are Baseball features virtual reality, an original IMAX movie and specially curated artifacts from The National Baseball Hall of Fame and Museum in Cooperstown, NY.