Mountain Bike Advocacy Through Trail Building
In the 13 years since Singletrack Trails has been in operation, it has worked in 18 different states building non-motorized, natural surface trails for hiking, mountain biking and equestrian use.
Xero Shoes’ Strange Trip To Equity Funding
The minimal shoe company that first gained famed in 2013 with an appearance on Shark Tank has come up with a new crowdsourced fundraising model.
Gildan Tweaks Marketing Strategy With ‘Not Your Dad’s Underwear’
The tongue-in-cheek videos represent a change of direction for the company’s underwear campaigns, which until recently featured singer and television personality Blake Shelton.
The British Are Running
West London-based Iffley Road crafts running gear that’s “minimalist and understated,” said Co-founder Claire Kent.
Bill Murray’s Cheeky Spring Golf Collection Arrives!
Bill Murray and his brothers are back again with the first spring line from the William Murray Golf collection.
Mountain Hardwear Climbers Defend Red Rock
Angie Payne and Kyra Condie are taking a stand in their support of Save Red Rock and its efforts to defend the “crown jewel of the Mojave.”
Top 25 Clicked Articles On SGB Online Last Week
Brands at the Boston Marathon, Bass Pro’s revised deal with Cabela’s and Dick’s Sporting Goods’ new compression apparel line were among the most popular stories last week on sgbonline.com.
Fitness Innovations From Stand-Up To Hand Up
Game changers like Hobie’s “pedalboard” and the Range of Motion Project are expanding the definition of fitness.
LaVar Ball Goes On Offense Versus Nike Exec
Ball touted his Big Baller Brand as Nike’s “competition” after George Raveling called him “the worst thing to happen to basketball in the last hundred years.”
Can Hailee Steinfeld Be Mission’s Rihanna?
Said Josh Shaw, Mission’s founder and CEO, “As a high-performance athletic brand, we look for partners who embody our same ethos, our same focus and our same maniacal commitment to winning, and Hailee truly embodies each one of those qualities in her life.”
Like Riding A Bike
Denver-based bike manufacturer Guerrilla Gravity focuses on community and refinement.
Take A Look Inside Mizuno’s Atlanta Experience Center
Designed to be an immersive environment, the center engages guests through interactive displays using RFID technology and specialized labs for each sport.
Three Questions For Life Is Good President Lisa Tanzer
Life is Good President Lisa Tanzer discusses the brand’s renewed call for optimism.
Dick’s Introduces Exclusive Compression Apparel Line
Second Skin, available exclusively online at secondskin.com and dicks.com, is designed to “support athletes throughout their fitness journey – from training, to competition and beyond.”
Olympian Jared Ward Lectures On Pace To Boston Marathon Crowd
Said the Olympic marathoner and Saucony athlete, “There’s something bigger in life about maximizing your own potential rather than trying to beat someone else who’s maximizing their potential.”
