Yeti Flagship Makes Austin Debut
Designed in partnership with fellow Austin local Mood Media, the cooler and drinkware brand’s new digs served beer, dished out local barbecue and showcased musical guests during the city’s iconic festival.
Will Nike’s New Shoes Break Records Or Rules?
Embedded in the midsole of the Zoom Vaporfly Elite is a thin, stiff carbon-fiber plate, which is designed to reduce the amount of oxygen needed to run at a fast pace.
Canoecopia Helps Pave Way For Paddlesports Retailer Show
SGB spoke with show producer Darren Bush, who is also the producer of the new Paddlesports Retailer show, about his optimistic view of the industry’s future.
Former Patagonia CEO Pledges To Expand Chile’s National Parkland
The resultant Route of Parks will make up a network of 17 parks spanning 1,500 miles from Puerto Montt to Cape Horn.
One-On-One With Roka CEO Rob Canales
The triathlete-turned-executive talks about leading Roka from a ‘hobby company’ to a diverse and innovative performance brand.
Seven Things You Might Not Know About Canada Goose
While showing its strong track record of sales and profits in recent years, Canada Goose’s prospectus also revealed a number of not widely known or unknown facts about the company.
Erin Go Sock
SGB gets festive with St. Patrick’s Day news from around the active lifestyle industry, including Irish-themed socks.
Gravity Meets Humanity At Sterling Ropes
The Maine-based rope manufacturer celebrates a quarter century of business this year.
Dwyane Wade Talks About Staying Cool
Wade, who has an equity stake in Mission, talked to SGB about his partnership and the brand’s push to drive the thermoregulation category.
Olympian Questions Whether Colorado Should Host Outdoor Retailer
Snowboarder and POW board member Gretchen Bleiler wrote in an op-ed, “the state that wins the prize of the Outdoor Retailer trade show ought to be a clear and fearless leader on both land and climate issues.”
Outdoor Athletes Need Brain Buckets
SGB interviewed experts from Sweet Protection, Giro and Shred & Slytech about the latest helmet innovations – and why there’s no excuse not to wear one.
Study: March Madness Can Be Good For The Workplace
The findings suggest that filling out brackets can lead to several positive outcomes at the office, particularly when it comes to Gen Z and Gen X.
Under Armour Launches #ImPretty Campaign
The brand has created a meme generator that allows users to create their own “I’m Pretty (fill in the blank)” image to share on social media channels.
Ice Climbing Festivals Are Frozen Communities
Each year, the small town of Ouray, CO transforms into a retreat for top ice climbing athletes from around the world.
Adidas, Under Armour Challenge Nike’s March Madness Dominance
Since 2015, Adidas has gone from 11 teams to 15, while Under Armour has grown from 6 to 12.
