SGB Today

Hiking Unplugged

What are we missing by taking our devices on the trail?

Ireland Tops Fitbit’s List Of Fittest Countries

According to Fitbit data, the top three fittest countries were Ireland, the United Kingdom and Sweden. The U.S. ranked 28th. Among U.S. cities, the top five were Duluth, MN; Appleton, WI; Eau Claire, WI; Boulder, CO; and Bellingham, WA.

One-On-One With Tracksmith’s Brian Moore

Said the running apparel brand’s COO, “A direct brand like Tracksmith has the luxury of focusing solely on the needs of the competitive runner. We can make very exacting product but we can also have a much more personal relationship with our consumer.”

The North Face’s Parent Says No To Fur

“VF believes that all animals within the global commercial supply chain should be treated with care and respect,” said Letitia Webster, VF’s VP of global corporate sustainability.

Football Safety Gear Gets A Creative Makeover

Xenith and the College for Creative Studies collaborated to present helmet prototypes, concepts for women’s football gear, shoulder pads and knee safety design solutions.

How Much Fitness Fuel Is In Your Tank?

For the past five years, Denver-based MuscleSound has given Colorado Rockies Head Athletic Trainer Keith Dugger the inside scoop on his players’ performance.

Soccer.com Rolls Out Revamped Website

Said Colby Walker, senior manager of digital experience at Soccer.com, “We’re proud to unveil our brand new website, which was engineered to give our customers the best and most complete user experience in the sport.”

First Race Subscription Service Launched

For a flat annual fee, Racepass membership covers full registration of a pre-set number of races for the year at a discounted cost, helping runners “save more the farther they run.”