SGB Today

Roger Federer Shows Off Nike’s Virgil Abloh Collab

With his own Nike pop-up at Kith SoHo and a Times Square billboard, the winner of 19 Grand Slam titles made a splashy entrance into the U.S. Open – not to mention his envy-stirring footwear at Arthur Ashe Kids Day.

Cliffside Shop Pops Up On Rock Wall

Cocona Inc. opened a pop-up shop 300 feet in the air, handing out Adidas, Rab and Point6 apparel made with 37.5 Technology to climbers near the top of the crag.

Hyperlite Breaks Into Technical Apparel

The Maine-based manufacturer of made-in-the-USA ultralight outdoor equipment launched its first-ever outerwear product with The Shell, a featherweight technical jacket.

Icebreaker Is Cool To The Core

Justin Walford, GM of North America, Icebreaker, talks core consumers, outdoor specialty and e-commerce – and gives us a peek at what’s on tap for Spring 2018.

Strava Wants To See Your Tan Lines And Sweat

The social network for athletes unveiled its Athletes Unfiltered campaign, which urges members to “reject the curation and negativity found on other social networks.”