Inspired by Jackson Hole, Stio’s new line has us looking forward to winter.
Writer: Carly Terwilliger
Iconic winter getaway Jackson Hole provided the inspiration for local apparel brand Stio’s Fall 2017 collection. Stio is putting out its largest line yet, including new lifestyle and technical pieces built for town, backcountry and resort.
“We draw inspiration from our everyday immersion in life here in Jackson Hole,” said Stio Chief Marketing Officer Noah Waterhouse. “We’re moms, dads, artists and adventurers and we know what we want and need in a garment to get us through the extreme elements and daily motion of life on the go.” Life in Jackson Hole as Waterhouse describes it is the epitome of the trail-to-tavern lifestyle coveted by so many outdoor consumers.
Since its first line was launched in 2012, Stio’s core consumer has been the mountain enthusiast who seeks “hard-charging, high alpine pursuits as well as simpler, everyday moments of life.” And although Stio does lifestyle quite well, especially in the form of its Sweetwater fleece, “fashion should be functional and … gear should be versatile and made to perform during any activity,” said Waterhouse.
With temperatures dropping and snow dumping in the Rockies, outdoor shoppers’ passion for fall hiking and mountain biking is officially shading into dreams of fresh tracks and powder. The versatile Raymer Jacket (pictured left), Stio’s lightest technical ski shell to date, “is intended to perform in any conditions, whether that’s hiking on Teton Pass or enjoying the front and sidecountry at the resort.” The Raymar is made with Demizax 3L waterproof/breathable fabric to fend off wet snow and sudden storms.
Other styles bring the line off the slopes and into the traditional ranch life Jackson is well known for. The new Woodson Down Vest (pictured below) for men and women has a shell crafted from 2L polyester microfiber fabric with a Delfy waterproof/breathable membrane, while its baffles are overstuffed with 650-fill Allied Feather HyperDry water-repellent down make it an all-weather mountain staple. “The Woodson and Fremont styles are inspired by classic Western workwear that we see in the ranching roots of Jackson Hole,” said Waterhouse. “We combined these heritage designs with modern, technical materials to give you both style and function on cold days around town.” Stio’s sixth winter line is also gaining a sixth addition to its signature Environ collection. “The women’s Environ Bib … features durable all-mountain versatility with drop seat functionality and easy venting,” Waterhouse commented. Other newcomers include the Stratex Fleece textile, a breathable, quick-drying waffle knit microfleece. Stratex Fleece is used “in our Thermop styles for optimal warmth without weight, resistance to pilling and fast-drying, easy care.”
Wear-everywhere fleece is a fall must-have for every activity, and Stio’s popular Sweetwater collection is is a great option for your warm-and-fuzzy fix. New for Fall 2017 is the Sweetwater Cowl, a winter style with a modern, relaxed fit, and the trendy Sweetwater Poncho (pictured below) – a contemporary silhouette ideal for topping off winter outfits. The Cowl and Poncho join Stio’s original Sweetwater Hoodie, Jacket and Coat, all of which combine the appeal of wool with the technical benefits of fleece.
Photos by Peter Lobozzo, courtesy Stio