SGB Today

Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2025. The brand’s sustainability efforts are concentrated under two pillars—[REE]GROW, which focuses on creating products made from natural materials and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Toward that effort, today Reebok introduces the Forever Floatride […]

Every day is a positive day with industry Icon Klaus Obermeyer who Today celebrates 100 years of living well in the mountains of Aspen, CO. The Founder of Sport Obermeyer, Klaus came to America in 1947 from Munich, Germany with a degree in Aeronautical engineering. Born in the Bavarian Alps, Klaus was an avid skier […]

By Teresa Hartford Mystery Ranch, located in Bozeman, MT, was started by industry veteran Dana Gleason who, with his partner Renee Sippel-Baker, wanted to bring American manufacturing back to her hometown. Their team of 100-plus employees puts their heart and soul into creating packs that not only work with the human but also the load […]

“XTERRA has evolved from the days of being a race-focused company. Over the past few years, we’ve made a concerted effort towards becoming a full-fledged lifestyle brand. Our racing structure has been reimagined right alongside our business model, and has brought a lot of changes across our organization.” —Janet Clark, President, XTERRA … From a […]

The Microfibre Consortium (TMC) announced the details of a microfibre shedding test method to its membership including Adidas, Arc’teryx, Dynafit, Helly Hansen, Jack Wolfskin, Lululemon, Nike, Norrona, The North Face, and Puma, to name a few. Developed by the University of Leeds on behalf of the Consortium, the test is the first thoroughly tested, validated […]

By Teresa Hartford Zion National Park is the third most visited national park behind the Great Smoky Mountains and Grand Canyon. Zion is so popular that the crowds that come to enjoy the incredible beauty of the red twisting canyons and awe-inspiring vistas may be regulated to minimize the impact on the park’s delicate ecosystem. […]

If you’re want to be close to the high-demand, limited-edition sneaker market, then you’ve probably downloaded Nike’s SNKERS app. “Your Ultimate Sneaker Source,” according to Nike, brings you the inside track behind Nike designs and includes dedicated feeds showing photos of customers wearing their favorite kicks from the megabrand. The app, launched in 2015, has […]

By Teresa Hartford The Barkley Marathon is one of the hardest races in the world of ultrarunning. The course, designed by Gary “Lazarus (Laz) Lake” Cantrell, was inspired by the 1977 escape of James Earl Ray from Brushy Mountain State Penitentiary in Tennessee. Ray covered just 8 miles after running 55 hours in the woods. […]

“I’m Ready For This.” The NFL has invited all 32 teams to a private workout with free-agent Colin Kapernick for a pro-day-style event including an on-field workout and interview on Saturday in Atlanta, according to a league memo obtained by ESPN. Kaepernick, 32 years old, hasn’t played in the NFL since the final week of […]

By Teresa Hartford British Columbia native, big mountain pro skier and award-winning star of Teton Gravity Research (TGR) films, Nick McNutt pushes the laws of physics with his aerobatic, smooth like butter, switch landings that have earned him accolades from the elite ski community and pioneers of the sport.  What does it take to have […]

By Teresa Hartford What if your tired, worn-out running shoes could start a new life in a different form? The engineers at Salomon’s Annecy Design Center in the French Alps have spent years imagining a concept running shoe made completely of thermoplastic polyurethane (TPU), which could be ground down at the end of its life, […]

A leader in tech bindings, Dynafit underscores its quality standards and confidence in its bindings with the brand’s latest initiative. Starting with the 2019/20 Winter season, all Dynafit tech bindings will carry a lifetime warranty against material and manufacturing defects. If a repair is not possible, the binding will be replaced free of charge. More […]

Manufacturing Best Practices The latest manufacturing technology from PrimaLoft reduces carbon emissions up to 50-percent. By Teresa Hartford There is a social undercurrent that technology is the bad guy. PrimaLoft believes the opposite—the answers lie within technology and advanced material science. PrimaLoft P.U.R.E. (“Produced Using Reduced Emissions”) is the latest manufacturing discovery from the fabric […]

By Nancy Prichard Bouchard, Ph.D. and Teresa Hartford Photography by Tiffany Renshaw Historical photography courtesy Columbia Sportswear Gert Boyle was an American treasure. If she were to read the accolades pouring through this morning, she would probably laugh and make a witty, self-deprecating retort about her age, figure or relative position in the big picture […]

November is Run Safety month.  #RUNBRIGHT The Running Industry Association celebrates the event with its 7th annual National Running Safety Month campaign supporting the organization’s 200-plus retail member partners nationwide by supplying marketing and communication materials made possible by member brands Gore-Tex, Asics and AfterShokz. The goal of the ‘Run Smart. Run Bright.’ campaign is […]