SGB Today

Columbia Sportswear Supports The National Park Foundation’s Open Outdoors For Kids Initiative With LTD Edition National Parks T-Shirts

Portland, Oregon-based Columbia Sportswear has an 80-year legacy of unlocking the outdoors for everyone. To celebrate America’s national parks, Columbia is proud to announce a new campaign to support the National Park Foundation’s Open OutDoors for Kids (OOK) initiative with the sale of limited-edition National Parks T-Shirts. The National Park Collection includes nine limited-edition designs with images of […]

Two Years In The Making, Therm-a-Rest® Debuts New Valves For Speedier Inflation And Deflation

After hundreds of prototypes, more than 500 nights in the field and countless tests in the lab, Therm-a-Rest introduces the WingLock™ and TwinLock™ Valves. Since the introduction of the first-ever self-inflating pad in 1974, Therm-a-Rest has been focused on a single mission: promising the best night’s sleep under the stars. Carrying this focus into 2020, […]

Tailwind Nutrition’s New Flavor Will Make You Feel Like A Kid Again

Satisfying Flavor Keeps Energy Up and Stomach Calmed Tailwind Nutrition is excited to debut Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show next week. Reminiscent of cola treats from childhood, Colorado Cola contains 35mg of caffeine per 100 calories and is designed to provide all-day nutrition in […]

LEKI High Fives Wanderfreund Pole Gives Back To The High Fives Foundation

LEKI announces the launch of the High Fives Wanderfreund pole, shown below, a new spin on an old classic to benefit The High Fives Foundation, a non-profit organization that supports the dreams of outdoor action sports athletes by raising injury prevention awareness while providing resources and inspiration to those who suffer life-altering injuries. The High […]

Ecōths Introduces Graphic Tee Collection And Additional Bottoms Options

Balancing business and goodness, Ecōths continues the dedication to Fair Trade and supporting food banks. In the five years since its launch, sustainable men’s clothing brand Ecōths has donated over 400,000 meals across the United States through its 3 Campaign. On a continued mission to find the balance between business and goodness, Ecōths uses organic […]

SportRx And Oakley Collaborate To Make Limited-Edition Flak 2.0 XL

Oakley’s Top-Selling Sunglass Get A Custom Makeover From Prescription Eyewear Brand SportRx. SportRx , makers of custom prescription sport sunglasses and snow goggles for athletes, is proud to introduce the new limited-edition Oakley/SportRx Flak 2.0 XL . SportRx is Oakley’s No. 1 optical account. The exclusive product offering comes after a 12-year history of SportRx […]

Black Diamond Equipment Launches Performance Footwear

Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces its new performance footwear collection debuting at Outdoor Retailer Summer Market, June 18-20, in Denver. “Black Diamond’s spring’20 performance footwear collection is an obvious extension of our climbing shoe line,” states Derek Gustafson, Black Diamond Equipment’s footwear category director. “With every […]

Royal Robbins Introduces Eco-Friendly Hemp Travel Socks

Royal Robbins, the world’s leading sustainable travel apparel brand, announces the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution. Available in stores beginning February 2020, the Royal Robbins Hemp Travel Sock collection is the next evolution of travel solutions designed […]

57hours Launches New Trips And Summer Activities Including Mountain Biking, Hiking, And Water Sports

Adventure booking platform expands into new categories and offers trip planning resources for travelers and adventurers across the globe. 57hours, the adventure booking platform that launched its mobile app earlier this year, unveils new offerings and resources for the modern explorer and outdoor enthusiast. In addition to backcountry skiing and rock climbing, 57hours expands into […]

Garmont Introduces A New Last Shape and Fit Designed To Make North Americans Smile

The Brand Focuses on Fit that Delivers Performance. For Spring 2020 Garmont® will deliver an all-new line of hiking boots and light hiking shoes, built on a new last shape that will make North Americans very happy. They will feel a secure heel hold, supportive midfoot and room for the toes to do their thing […]

Tentsile Tree Tents Gen 3 … Elevate Your Adventure Without Damaging The Tree Bark

Next week at Outdoor Retail, Booth #32115-UL,  Tentsile will launch the brand’s Generation 3 line of portable, elevated Tree Tents for 2020. “After a period of listening to what our customers want, this was an opportunity to integrate a range of updates and advancements across the entire Tentsile line that had gone under the radar. […]