SGB Today

Globalstar Canada Satellite Co. announced the launch of its SPOT Gen4 Jeep Special Edition Satellite GPS Messenger — the latest addition after its recent release of the SPOT X Jeep Edition two-way Satellite Messenger and the earlier announced licensing deal with the Jeep brand. The device offers personal tracking, one-touch check-in and S.O.S. emergency response […]

SKLZ has introduced a collection of baseball batting tees and training aids to improve a player’s swing and batting average. The equipment offers players the ability to train in their backyard or at an open or enclosed facility. The collection includes the Launch Tee Elite for hitting a ball at an optimal launch angle. The […]

The Adidas x Beyoncé Ivy Park capsule collection for Spring 2020 will be available at retail and online on January 18 featuring Ivy Park footwear, performance gear and gender-neutral apparel and accessories. “It is a dream come true to re-launch Ivy Park as the sole owner. My team has worked hard with the Adidas team in […]

Having announced their partnership in August 2019, Adidas and Ninja announced today the launch of their first collaborative product, the ‘Time In’ Nite Jogger. The co-creative collaboration between Adidas and Ninja prompted this response from the gamer, “I’m beyond thrilled and humbled to finally show the world what I’ve been working on with Adidas. The […]

Continuing their partnership with Gore-Tex technical apparel for snowsports, Mountain Hardwear has taken the guesswork out of shopping by bringing the ski shop to the customer with the brand’s Augmented Reality (AR) App shopping experience. Start with a ski bib, add a jacket, change colors, or mix and match styles, the App is available in […]

Shaping product to meet the needs of Gamers, Puma, in August, introduced the Playseat. Puma spent years in development to find the correct design for the seat. From cruising to attack mode, the seats rocking motion brings the player and the sport closer together. “A seat is no different than a piece of equipment. It […]

If you’re not familiar with the history of the sports bra for women, it’s important to call out that none existed prior to the 1970s. When women played sport, they wore ordinary bras and experienced chafing, runaway straps, sore breasts, and back pain. That all changed in 1977 when Lisa Lindahl, Polly Smith and Hinda […]

Founded in 1971 in Sweden by Bo Hilleberg, the very first Hilleberg tents were ridge models, followed by tunnel tents. The inner and outer tents were connected, which provided faster pitching, even in bad weather. It was revolutionary at the time and was well-received by backpackers and hikers. In this video, produced in 2015, Bo […]

Today, Outlier dropped the Ecstasy In The Rain Jacket*, a lightweight rain shell for travel and everyday use built around an air circulating electrostatic-spun membrane from Schoeller Textiles. The face fabric is lightweight and offers a four-way stretch woven by Schoeller that is then laminated to an e-static membrane that allows for just the right […]

The 2020 season marks Nike’s on-field partnership with the MLB as the clubs official uniform provider. Announced by Nike in January, the partnership is part of an agreement between the MLB, Nike and Fanatics and ushers in a new chapter for Nike in uniform design. “We’re excited to kick off our partnership with Major League Baseball […]

Nike’s SuperRep family of footwear is built to serve the performance needs of class-based fitness athletes. Each silhouette — including the debut shoe, the Nike Air Zoom SuperRep — responds to the requirements of a particular form of workout whether its a boot camp or spin class. “Fitness classes are booming around the world. Working out […]

Since launching in 2008, the X-Talon has been Inov-8’s best-selling off-road footwear collection. Today the brand announced that they have evolved the range with the graphene-enhanced X-Talon G 235. Two hundred times stronger than steel, graphene is a Nobel prize-winning material. Collaborating with graphene experts at The University of Manchester, Inov-8 has been able to […]

A new licensing agreement between the MLB and Rawlings makes the brand an official glove partner in 2020 and provides Rawlings exclusive on-field rights beginning with the 2021 MLB championship season. Rawlings has long supplied the official baseball and the official batting helmet of MLB to all 30 Clubs; however, Rawlings’ association with the game […]

Eric Pollard grew up in Oregon at the base of Mt. Hood. He strapped on a pair of skies at the ripe age of two and never looked back. A professional skier since he was 15 years old, Pollard, with his unique style that more closely resembles snowboarding, has skied the backcountry in major films […]