Archives: Press Releases

Igloo and Warner Bros. Discovery Global Consumer Products, in celebration of WB’s 100th anniversary, collaborated on a Looney Tunes Cooler Collection featuring a Little Playmate cooler and stainless steel drinkware with Bugs Bunny front and center. Igloo reported it would expand the Cooler Collection later in 2023 with a Looney Tunes cooler bag.  “We’re beyond […]

PrimaLoft reported adding four styles to its Active Evolve line of insulating fabrics it first introduced in 2018. Combining the lightweight warmth of insulation with the fabric’s breathability, Primaloft’s Active Evolve “performs in a wide range of activities, regardless of intensity or season,” allowing “brands to use less overall material when designing a garment, reducing […]

White Duck Outdoors, a provider of tents and outdoor accessories, launched two new tents, the Altimus Bell Tent and the Rover Scout Tent (in two sizes, 8ft x 9ft and 8ft x 13ft). Made with a sustainably sourced polycotton blend canvas fabric from BCI-certified cotton and recycled ocean-bound plastics, the material is “lighter than canvas but stronger […]

Dakine rounds out its back-to-school collection with the Method Series, which includes three styles: Method Backpack DLX 28L, Method Backpack 32L and 25L.  Made of 100 percent recycled polyester or nylon (depending on the colorway), the DLX 28L offers organizational compartments and integrated water bottle pockets. Available in vintage camo, black ripstop, geyser grey, poppy […]

Adidas Sport released its SP0074 Performance Shield sunglasses engineered for outdoor sports with a lightweight frame, top-tier lenses and a design that expands peripheral vision. Features include: Aeration anti-fogging system; Lightweight and flexible frame made of TR90 material for angled fit with adjustable temples; Security block hinge to secure the temples in open or closed positions. Once […]

Houdini Sportswear, a global circular sportswear company, introduced its SS24 collection using lightweight fabrics.  Houdini’s Go garments suit biking, climbing, hiking and traveling and reported that “100 percent of the products are made from environmentally preferred sources, are PFAS-free, and made from recycled, renewable, biodegradable and bluesign certified materials.”  The line will be available in […]

UYN, a Trerè Innovation company based in Italy, debuted its running line for spring 2024. The road, trail and cross-trail shoes are made from socks and sized for men and women.   The proprietary design and technology reflect two years of research and collaboration with Trerè Innovation’s research and design facility, the Academy for Research […]

Saucony expanded its shoe collection with the Aura TR and Endorphin Rift. The Aura TR is an entry trail shoe for runners built with VersaRun cushioning and 4mm lugs. The optional GTX upgrade ensures feet stay dry through all-season wear. The Endorphin Rift provides trail runners with a high-performance option similar to the Endorphin Speed […]

The tool manufacturer, Gerber Gear, released its Assert Folding Knife, designed and made in Portland, OR at its zero-waste facility. With a pivot lock and small footprint, Gerber’s Assert folding knife weighs under two ounces and features an S30V plain-edge blade, ambidextrous pivot lock and clip, adjustable thumb stud, deep carry pocket clip, single-handed deployment, textured […]

New York, NY. [June 28, 2023] Noble Biomaterials, a global leader in antimicrobial and conductivity solutions for soft surface applications, today announces its partnership with Cone Denim revealed at 2023 Kingpins Show in New York, July 19-20. The innovative denim fabric will be featured by Mack Weldon at retail this Fall. Cone Denim developed a […]

UYN, a manufacturer of sustainable technical apparel, footwear and accessories based in Italy, introduced the Bio-Trekking Socks collection for men and women. The line features bio-based materials and proprietary Zerocuff technology to prevent slipping, increase blood flow, and reduce fatigue. Manufactured at UYN’s headquarters in Asola, the socks are available in three styles: Biotrek, Biotrek […]

Shimano North America Fishing announced the upcoming release of its  Talica 12IIA and 16IIA saltwater lever drag reels for small two-speed lever drag performance for offshore anglers.  Shimano will showcase the Talica 12IIA and 16IIA reels at the upcoming ICAST show in Orlando, FL, Booth #2144. “The Talica lineup represents the pinnacle of compact lever drag reels,” […]

Shimano North America Fishing will debut its Mastiff FC line at the ICAST show in Orlando, FL. “We are delighted to introduce the Mastiff fluorocarbon line, designed for serious bass anglers who demand nothing but the best,” said Bob Mahoney, freshwater product marketing manager of Shimano North America Fishing. “There was no better test of its […]

G. Loomis, maker of fishing tackle, will showcase the GLX Walleye, part of the GLX series of rods, at the upcoming ICAST show in Orlando, FL, Booth #523. “The introduction of the GLX Walleye series represents the refinement of precision and performance for walleye anglers,” said Bob Mahoney, G. Loomis Freshwater product marketing manager. “At […]

Vim & Vigr, maker of compression socks, partnered with influencer Madison Shreve on its limited-edition Spoon Theory compression socks to support patients with chronic diseases. Madison Shreve suffers from POTS, a form of dysautonomia. She said, “The Spoon Theory shows the difference in energy levels between chronically ill and ‘healthy’ individuals. This theory has helped me so […]