Archives: Press Releases

Swiftwick released its Maxus socks with a Repreve performance, recycled polyester footbed—achieving its 2023 goal to include recycled, renewable and/or responsible fibers in all of its products. The Maxus footbed offers the same moisture-wicking properties as the brand’s original Maxus line. Now, each pair of socks uses one post-consumer water bottle. “Sustainability across both our […]

Vimazi reported it released the first styles of its pace-tuned running shoes online, with a release date at retail in several weeks. “We’re breaking with the old-school thinking that a mega-thick ‘bouncy’ shoe helps you run faster,” said Vimazi CEO Scott Tucker. “The idea that you can put energy into a shoe and it will […]

For 2023, Sea to Summit expanded its tent and dry storage solutions with the Ikos Tent, Big River Dry Pack, eVac Compression Dry Bag HD, and various product iterations within its dry storage category. The Ikos 2- and 3-person tent includes an optional ‘Hangout Mode’, turning the tent into an open-air shelter with a wider floor print […]

Fleet Feet reported it would launch its largest brand campaign next month, #ReasonsWeRun, highlighting consumers who have taken up running for the first time and its positive effects on their lives. “Fleet Feet believes that running has the power to change lives. At the same time, we know how intimidating it can be to take the […]

This week, Stanley released its Adventure To-Go collection consisting of next-gen vacuum bottles and food jars in various sizes. A modern design is paired with the brand’s durability and classic colors for hot and cold beverages and food. Click on the names for more information. Adventure To-Go Bottle 25oz Adventure To-Go Bottle 1.1qt Adventure To-Go Bottle […]

Elan Skis introduced its latest Playmaker skis. The two-ski series blends a directional freeride ski with a bi-directional freestyle ski featuring a 3D construction with carbon rods for a lightweight pop and power, enhanced by the skis surf rocker with Dual Float Technology delivering bi-directional floatation from the right amount of tip and tail turn-up […]

VSSL introduced new products to its Outdoor Essentials Collection, including the Camp Supplies II, Camp Supplies Stash Light, Mini Stash Light, and Mini Stash Speaker.  Across its Provisions Collection, VSSL launched an extension to its Insulated Flask series, which launched with the Insulated Flask + Speaker in December. The series now offers an Insulated Flask […]

Northwest River Supplies (NRS), a supplier of equipment and apparel for water recreation, safety and onWater, creator of water recreation GPS navigation and mapping apps, are collaborating on tools and technology for river runners and anglers.  OnWater offers detailed information on miles of rivers, creeks and shorelines across the U.S. Satellite imagery provides GPS-specific points of interest […]

Bainbridge Island, WA – March 1, 2023 – Awarding-winning outdoor heating brand Ignik proudly announces the evolution of its FireCan line with the all-new FireCan Deluxe. With its dual-action fuel output and removable grill, users now have the option for easy, portable outdoor cooking in addition to a warm, safe campfire anywhere they go. With […]

G. Loomis, the renowned manufacturer of performance-driven conventional and fly fishing rods, is proud to announce the IMX-PRO OFFSHORE series. This comprehensive lineup of purpose-built 20 to 80-pound class rods features a range of technique-specific actions designed for West Coast offshore anglers. Dynamic fisheries, challenging conditions, and iconic game fish define the offshore experience of […]

Ripton & Co., the maker of technical active stretch denim is disrupting the bike apparel market with the release of its men’s and women’s denim bike pant. “The pants are super-thin, really comfortable and a performance-oriented product,” said Elliot Wilkinson-Ray, founder and CEO.   “The bike pants send a different message on riding attire,” said […]

Life Time, the operator of 160-plus athletic country clubs in North America, released its 2023 lineup of over 25 athletic events focused on cycling, running and triathlon, spanning 11 states, including the return of the Life Time Grand Prix presented by Mazda featuring seven gravel and mountain bike rides and the Little Sugar MTB presented […]

Helinox, maker of lightweight, portable furniture, and Obey, a street art project and an experiment in phenomenology by artist and skateboarder Shepard Fairey, partnered on a limited-edition collection featuring six pieces in black with signature Obey trims and artwork.  “The juxtaposition of city life and the outdoors inspired the project,” said Steve Ternosky, CEO of […]

Today Moosejaw debuted its Comfort Camping Collection, a line of tents, sleeping pads and bags, cots, tables, and chairs.  “We want more people to experience the restorative power of time outdoors, so we created a line of camping products that make that as easy, comfortable and affordable as possible,” said Eoin Comerford, CEO of Moosejaw. “Beginner campers […]