Archives: Press Releases

Hest, the manufacturer of outdoor sleep products, expanded into sheets and pillowcase for its portable mattress and pillows, which include four sizes of performance-stretch fitted sheets and three sizes of pillowcases. The bedding is made of performance stretch nylon and moves with Hest’s memory foam mattress and pillows for pressure point relief. “We have been […]

“With four in ten (43 percent) of women starting to hike during the pandemic,* Adidas Terrex is driven to develop products specifically designed for this growing community,” said the brand in a release. To address the demographic, Adidas launched the Terrex WMN Hiker Mid Rain.Rdy, a hiking shoe developed for the female anatomy. The design was “informed […]

Igloo announced its latest official sports licensing partnership by releasing its first Collegiate Series of Playmate coolers.  Igloo partnered with 13 top U.S. universities on team-branded Playmate Elite coolers, the first to launch within the brands multi-product Collegiate Series.      “Our coolers have been vital among athletes and fans for decades, so it endlessly […]

Salomon released its Index.02 running shoe improving and building upon the Index.01, which the brand introduced two years ago. As with its predecessor, the Index.02 is 100 percent recyclable; it’s also 10 percent lighter (263 grams from 288 grams sample size US 9 men’s) and features an upgrade in comfort and performance due to improvements […]

Rab, owned by Equip Outdoor Technologies, Ltd., reported it would launch its first adventure bike collection this spring, called Cinder. Tim Fish, equip product director, said, “Off-road cycling adventures require immense versatility, dealing with terrain, pace and fickle weather. We have over 40 years of knowledge and experience crafting clothing and equipment to manage these conditions. […]

Zamberlan, the third-generation, handcrafted Italian bootmaker, reported it will launch the 335 Circe Low GTX women’s boot on April 15, at select specialty retailers and online at ZamberlanUSA.com, expanding its Circe collection. The Circe Low GTX suits fast and light outdoor pursuits in various weather conditions and terrain, marrying the comfort of a trail runner […]

Kane Footwear, the manufacturer of sustainable active recovery footwear, launched its first kids’ collection. The Revive Kids collection in sizes C11-13 and J1-2 comes in Charcoal Black, White Pacific, White Caramel, and Bubblegum Pink. “We’re excited to expand our Revive slip-on to kids’ sizing,” John Gagliardi, founder and CEO of Kane Footwear, said. “Many of […]

Swiftwick released its Maxus socks with a Repreve performance, recycled polyester footbed—achieving its 2023 goal to include recycled, renewable and/or responsible fibers in all of its products. The Maxus footbed offers the same moisture-wicking properties as the brand’s original Maxus line. Now, each pair of socks uses one post-consumer water bottle. “Sustainability across both our […]

Vimazi reported it released the first styles of its pace-tuned running shoes online, with a release date at retail in several weeks. “We’re breaking with the old-school thinking that a mega-thick ‘bouncy’ shoe helps you run faster,” said Vimazi CEO Scott Tucker. “The idea that you can put energy into a shoe and it will […]

For 2023, Sea to Summit expanded its tent and dry storage solutions with the Ikos Tent, Big River Dry Pack, eVac Compression Dry Bag HD, and various product iterations within its dry storage category. The Ikos 2- and 3-person tent includes an optional ‘Hangout Mode’, turning the tent into an open-air shelter with a wider floor print […]

Fleet Feet reported it would launch its largest brand campaign next month, #ReasonsWeRun, highlighting consumers who have taken up running for the first time and its positive effects on their lives. “Fleet Feet believes that running has the power to change lives. At the same time, we know how intimidating it can be to take the […]

This week, Stanley released its Adventure To-Go collection consisting of next-gen vacuum bottles and food jars in various sizes. A modern design is paired with the brand’s durability and classic colors for hot and cold beverages and food. Click on the names for more information. Adventure To-Go Bottle 25oz Adventure To-Go Bottle 1.1qt Adventure To-Go Bottle […]

Elan Skis introduced its latest Playmaker skis. The two-ski series blends a directional freeride ski with a bi-directional freestyle ski featuring a 3D construction with carbon rods for a lightweight pop and power, enhanced by the skis surf rocker with Dual Float Technology delivering bi-directional floatation from the right amount of tip and tail turn-up […]