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Archives: Press Releases
Grassroots Connect gears up for return to Reno
In addition to traditionally strong retailer and brand attendance, new twists at the show include educational field trips, expanded discovery opportunities and the return of specialty awards
Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
Vincent Colliard reached the South Pole solo and unsupported in just 22 days, 6 hours and 8 minutes
Nuyarn – 100% RWS certified from Farm to Fabric
The revolutionary merino wool spinning technology, Nuyarn, has successfully obtained certification to the Responsible Wool Standard (RWS) for the entirety of its textile manufacturing operations – from farm to fabric. Nuyarn is renowned as the World’s First Performance wool and since having entered into the certification process in 2023, they are now vertically integrated with […]
The Deckers Innovation Lab Just Dropped a Genre-Bending Super Trekker
Deckers X Lab Blazes New Trails with the Launch of Enduro Max
Costa Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
See in a new light with 580 Gold, bringing enhanced vibrancy and unmatched style to every adventure
Anon and Fragment Team Up for Limited-Edition M4 Goggle
Burlington, VT (Feb. 16, 2024) — Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration in 2022, the brands have teamed up again to design a limited-edition M4 goggle. The M4 Fragment goggles are dedicated to […]
Oboz Footwear introduces the Cottonwood, its most sustainable collection to date
New collection made with sustainably preferred materials available now.
Omnia Fishing’s Pro App Now Includes Navionics Mapping
Pro members can access detailed contours for 44K water bodies from the mobile app at no additional cost.
Fischer Unveils 100 Years NFT Ski Bundle: Where Tradition Meets Innovation
Fischer, the renowned name in skiing innovation, is proud to announce the launch of a product that marries cutting-edge technology with the timeless allure of winter sports. Introducing the Fischer NFT-Bundle: A groundbreaking offering set to redefine how enthusiasts engage with skiing history and digital collectibles. Available for purchase starting February 14, 2024, the Fischer […]
Vibram Soles Give New Bedrock Cairn Evo Sandal and Desert Clay Mountain Clog a Traction Boost
Marblehead, Mass. (Feb. 15, 2024) – After tens of thousands of miles trekking, rafting, and biking in Cairns, Bedrock’s flagship sandals are getting an upgrade for SS24 with the new Cairn Evo series—an evolution in both fit and function. From the ground up, Cairn Evo and Evo Pro sandals are now more durable and grippy […]
Nocs Provisions Launches Solar Eclipse Lens
Attachment transforms Nocs’ Zoom Tube Monocular into ultimate Solar Eclipse Viewer
Elevate Outdoor Collective (EOC) Launches Collective Progress Initiative Across the Family of Brands
Commits to Net-Zero Emissions by 2050
Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
Hamm partners with the brand because of its long legacy of engineering performance gear for the mountains
Allen Company Launches New Transformative Ear and Eye Protection Brand Ultrx
Louisville, CO: The NSSF reports fifty-six million people in the U.S. enjoy sport and target shooting activities, and that close to 40% of recent gun purchases, were from first time purchasers. ULTRX™, a new transformative brand emerging amongst stagnant shooting industry options, was created to give both new and existing shooters a fresh and modern […]
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