Watkinsville, GA (February 23, 2024) — Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to announce the brand’s latest influencer–pickleball icon, Tyson Apostol. Apostol’s celebrity persona both on and off the pickleball court will help highlight Tifosi as a leading sunglass option for America’s fastest growing sport. 

Prior to pickleball Apostol was a D1 collegiate swimmer and professional cyclist that rose to fame after winning season 27 of the American reality television series, Survivor. Having since embraced pickleball, Apostol has used his natural athleticism and infectious spirit to motivate and inspire others to play. Apostol’s growing social media channels and related podcasts have been an outlet for his love of the sport and have helped Apostol emerge as one of the most influential figures in pickleball. 

“Tyson is an exceptional athlete but he also brings a spirit of fun to pickleball that is infectious, inspiring, and a joy to watch,” commented Tifosi Founder & Owner, Joe Earley. “Tyson is the exact person we want other players to remember when they think of Tifosi eyewear for their favorite on and off court activities,” Earley continued. 

For over 20 years Tifosi has been a staple in endurance sports eyewear by offering consumers superior craftsmanship and quality materials at an affordable price. Tifosi has long offered eyewear options for tennis players but identified the growing popularity of pickleball as an opportunity to expand on-the-court product awareness. With Apostol leading the charge, Tifosi hopes that pickleballers will embrace the same value proposition and ethos of fun that made Tifosi a hit amongst cyclists and runners.

“Tifosi has always been known for their quality products and I’m proud and honored to have Tifosi as my exclusive eyewear partner,” commented Apostol on the new partnership.” Apostol continues, “Tifosi’s glasses will not only protect my baby blues but will keep me looking good on and off the court.” 

To learn more about Tifosi, please visit: http://www.tifosioptics.com. To learn more about Tyson, follow @tysonapostol or visit www.tysonapostol.com.