Global outdoor brand teams up with Cape Fear Distillery and Steve Goione to launch an inaugural pairing of USA-made inshore fishing rods and American-crafted spirits.
Archives: Press Releases
American Apparel Announces Product Expansion and New Campaign
Christ Church, Barbados, Friday, January 19, 2024 – American Apparel, an iconic premium clothing brand of timeless apparel, is pleased to announce that it is expanding its product offering with twelve new styles across five collections, representing an important addition to the brand’s portfolio. These pieces aim to reaffirm American Apparel’s dedication to premium quality […]
Comfort Colors’ Proprietary Clean Dye Process; Pigment Pure
Christ Church, Barbados, Friday, January 19, 2024 – Comfort Colors, a leading lifestyle brand, is excited to share that its proprietary dyeing process, the recipe behind the beloved weathered hues for which Comfort Colors has come to be known, has a new name and look – Pigment Pure. Built on years of research and development, […]
The Gildan Ultra Cotton 2000 is Getting Even Softer
Christ Church, Barbados, Friday, January 19, 2024 – Gildan, a leading apparel brand of quality and affordable basics, is pleased to announce that its classic Ultra Cotton 2000 is about to get even softer. Using a new and unique cotton technology, the shirt will now feel softer to the skin and have improved printability qualities. […]
Smith Welcomes Marion Haerty to Global Snow Team
Portland, Oregon (January 26, 2024) – Smith is excited to announce today the addition of freeride snowboarder and multi-sport adventurer, Marion Haerty, to its global snow team. A four-time world champion on the Freeride World Tour, three-time Xtreme Verbier winner, and second place finisher in the 2022 Natural Selection Tour in Jackson Hole, Haerty is the […]
Mystery Ranch Releases Spring 2024 Pack Lineup
New packs offer a wide array of options for every adventure
Nite Ize Introduces Four Modern Evolutions of the Keychain
Boulder, Colo. – January 23, 2024 – Nite Ize, a leading manufacturer of innovative solution-based products, today launched the Medallion Key Carabiner, Medallion Key Lanyard, GearLine Mini Key Organizer and O-Series Keychain. Available at retail in February, the sleek new keychains offer easy key attachment and detachment with secure closures for confident carrying. “We love […]
Wine Cork Recyclers ReCork Launch Groundbreaking New Material to Functionally Replace Petroleum-Based Foams in Footwear
A carbon-negative alternative to fossil fuel foams, made from recycled wine corks
Revo Launches New Sunglass Collaboration with Italian Alpine Skier Marta Bassino
Plans exclusive autograph session and launch press conference at the FIS Ski World Cup in Cortina D’Ampezz, Italy on January 26th
Alpacka Launches Highest Performance Whitewater Packraft Ever
The packrafting industry leader today announced the release of the Valkyrie V3
Phantom Glide Launches Nordic Skiing Formula in North America, Europe; Expands Sales Team
Salt Lake City-based company announces new permanent base treatment optimized for cross-country skiing and adds to sales team on the East Coast and Europe
Primus Announces Fourth Year of “Service for a Reason” Program
The program encourages customers to repair their backpacking, multi-fuel and camping stoves ahead of the spring outdoor season with free replacement parts
Freeskier Lucas Wachs Signs with Blackcrows Athlete Team
Chamonix, Fance (January 22, 2024) – blackcrows, the iconic French ski brand focused on design-driven high-performance ski products and apparel, is excited to announce the newest member of the athlete team – freeskier Lucas Wachs. Lucas will be joining the team head to toe – representing blackcrows apparel, skis and accessories. Lucas, born and raised in […]
Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team
Media Contact Torie Dye Purple Orange Communications torie.dye@purpleorangepr.com 614.315.2042 Photography by Free Fly Ambassador, Christa Funk Charleston, SC (January 22, 2024) Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley. A seasoned filmmaker, photographer, and waterwoman, […]
Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
Offering runners increased protection and an improved fit on the trail.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal