Archives: Press Releases

Bajío Sunglasses, a maker of blue-light filtering, sustainably-made performance sunglasses, added the unisex Eldora to its 2023 collection featuring the brand’s built-in Sun Ledges blocking the sun’s rays. “The flats in front of Eldora House are literally in our backyard and one of our favorite places to chase tailing reds. So we’re stoked to have a frame […]

Royal Robbins will showcase its Spring 2024 at the GOA Connect show in Knoxville, TN, this week. The collection includes: The Desert Shirts line including the Desert Pucker, which celebrates 25 years in 2024, made from carbon-zero Tencel Modal fibers and certified as CarbonNeutral by Natural Capital Partners. The Desert Shirts will be certified carbon-neutral beginning […]

Forloh, a Made in the USA brand, introduced its Method Bino Harness to safeguard optics. Forloh’s Method Bino Harness incorporates a forward, opening design for one-handed operation. The magnetic snap closure offers simple retrieval of optics, and the forward opening flap creates an enclosed pouch to prevent moisture and debris from entering and compromising the […]

Tread Labs, a performance insole and footwear developer established by Chaco founder Mark Paigen, debuted its Spring 2024 sandal line. “Our Spring 24 line is a purposeful extension of the successful styles of our footwear launch earlier this year,” said Paigen. “We are not only adding best-in-class components for a richer, stylish look for men […]

DENVER, CO, June 7, 2023 – Alterra Mountain Company reinforced its commitment to social responsibility, unveiling its first Impact Report. Focused on four core pillars – Prioritizing People, Protecting the Planet, Investing in Community, and Operating Responsibly – the report lays out a roadmap to further implement the company’s new social responsibility platform, Forward Stance, […]

Fieldsheer, a technology company that produces high-quality, temperature-controlled apparel, announced that the company’s Mobile Warming® line will be carried in all Cabela’s locations throughout Canada starting in Fall 2023 “We’re looking forward to this new partnership for a couple of reasons,” said Patrick Deighan, Director of E-Commerce and Marketing for Fieldsheer. “Obviously, we’re thrilled to […]

London-based streetwear label Maharishi and German outdoor gear company Heimplanet introduce the Golden Tigerstripe Camouflage, a limited-edition inflatable tent. Maharishi reproduced a rare Tigerstripe camouflage variant dubbed “Golden Tigerskins,” that originated in Vietnam during the 1960s. Maharishi calls the pattern Golden Tigerstripe Camouflage, which is used on the inner tent rather than the exterior to […]

Oceanside, Calif. (June 7, 2023) RAEN, a leading premium eyewear brand, has launched its latest collection, which features frames made with M49 acetate from Mazzucchelli and ZEISS Sustainable Polymaide Lenses. The Mazzucchelli M49 Bio Acetate is both bio-based and biodegradable. Instead of traditional petroleum-based plasticizers, this bio-based acetate uses natural materials and renewable sources to […]

Tailwind Nutrition will introduce its newest limited edition Endurance Fuel flavor, “Dauwaltermelon,” inspired by Tailwind Nutrition athlete Courtney Dauwalter. It provides a light, fruity watermelon taste with a hint of lime. “Courtney has been using Tailwind Nutrition products since 2017 when she first tried them at Run Rabbit Run. We are constantly asked how Courtney […]

Cordura celebrates 50 years in 2023 with new bags and packs celebrating milestones in fabric innovation, end-use applications, on-trend collaborations, and the continued launch of its Fabric Finder that enables apparel and gear brands to digitally explore fabrics and order samples. “Cordura fabric came onto the scene in a decade of accelerating change and a […]

Kora, the performance apparel manufacturer using yak wool and known for creating fabrics, introduces the evolution of its apparel range with Kora Bamboo, a collection of everyday pieces designed for comfort, stretch, and unrestricted movement. The result of rigorous research and product development, the eco-friendly fabric uses Forest Stewardship Council (FCS)-certified bamboo as the foundation, […]

Recco continues expanding its year-round rescue ecosystem to increase searchability.  “In partnership with Recco and with the runner in mind, Arc’teryx has created two new products for summer, the Norvan running jacket and Norvan 14 Vest, both equipped with Recco rescue technology, a tool to locate people lost in the outdoors more quickly,” said Mitch Eckensweiler, design director, […]

Work Sharp® Sharpeners, the industry-leading manufacturer of knife and tool sharpeners, is honored to announce that the Professional Precision Adjust Knife Sharpener has been named the 2023 Blade Show Accessory of the Year. Voted on and selected by a panel of industry professionals at the recently concluded show, Blade Magazine award submissions are judged on […]

Isbjörn of Sweden reported it partnered with Raizemore to allow its customers to circulate their purchased apparel—another “step toward the [Isbjörn of Sweden] to be fully circular by 2030 and net zero by 2045.” Maria Frykman, CEO, Isbjörn of Sweden: “At Isbjörn of Sweden, we are constantly committed to driving sustainability and reducing our environmental […]