Archives: Press Releases

Venezuelan native and Braves outfielder Ronald Acuña expresses his love for his country throughout his new player-designed B415 bat with details from the barrel to the knob. The B415 features a red handle, a blue barrel and yellow branding throughout in a nod to the Venezuelan flag featured within the Louisville Slugger® shield center brand. […]

Vail, CO is home to the GoPro Mountain Games, the largest outdoor recreation festival in the country, hosting approximately 80,000 people from June 6-9, 2019. As the creator of the RV-Outdoor Recreation category, SylvanSport will be showcasing the award-winning GO camper. With roots in kayak and bicycle design, SylvanSport has the perfect experience to design […]

“We the Keepers” campaign encourages stewardship for the next 100 years and beyond. Zion National Park Forever Project, Zion’s official nonprofit partner, is passionate about its centennial goal to transform all visitors of Zion National Park and the Greater Zion Landscape into “Keepers” of those sacred lands. The nonprofit’s new “We the Keepers” centennial campaign will kick […]

Uncharted Supply Co.©, maker of industry-leading emergency preparedness products, is proud to announce three exciting new products that will debut at Outdoor Retailer Summer Market (booth #24138-SL). The SEVENTY2™ Pro Survival Kit, Triage Kit and Rapid Raft offer adventurers, outdoor enthusiasts and preparedness junkies new tools to confidently overcome emergencies of any scale. When Uncharted […]

The Conservation Alliance held its Backyard Collective event in North Vancouver, British Columbia on Friday, May 31. The stewardship project drew 45 volunteers from six member companies, two conservation partners and one local non-profit. The volunteers worked in support of North Shore Mountain Biking Association (NSMBA) on projects in North Vancouver, BC. The​ group continued​ […]

MLB and USA Baseball have invited approximately 60 top high school baseball players to development experience as part of a series of similar camps through June and July. Highlights of the cost-free event include elite instruction from former major leaguers, showcase games, visit to Marlins Park, and guest speakers. Below are details for the first […]

World Armwrestling League (WAL) today announced the expansion of its national and international footprint by strategically aligning with broadcast partners Anthem Sports & Entertainment and Fanseat who will air its 2019 Supermatch Showdown series. The preeminent armwrestling league worldwide already boasts a robust broadcast deal with Turner Sports’ B/R LIVE, and will now offer fans […]

Theft, wardrobing, shoplifting, receipt fraud, price switching, cross-retail returns, inventory control, product returns, shrinkage and brand protection have physical and e-commerce retailers hungering for answers to protect their bottom line profits.  Kenco Label & Tag Co., LLC and Primera Technology Inc., two of the leading names in labeling, have developed perhaps the most cost-effective, simple […]

Statesville, NC (June 3, 2019) – Thorlo is releasing its new First Nation™ Collection of outdoor sockwear in honor of the Indigenous people of North America. The company worked with Native American tribes of North America to develop this sock collection as a canvas to tell their stories using Native symbols, designs, and legends to […]

PrimaLoft, Inc., the leader in advanced material technology, today introduced PrimaLoftâNEXT, a brand new, innovative textile platform that combines the thermal advantages of insulation with the versatility of fabric. PrimaLoft NEXT provides unmatched freedom for the design of garments that deliver lightweight warmth and breathability, without the bulk. Available beginning summer 2020, the PrimaLoft NEXT […]

Ahead of World Environment Day, Michelob ULTRA announced the return of Team ULTRA – a group of 95 runners who will join the beer brand for the 2019 TCS New York City Marathon – and this year’s spots will be awarded to runners with a passion for supporting the environment. There’s one hook – in […]

Shock Doctor, the #1 Mouthguard in the World® and a leader in sports protection, is proud to announce a partnership with NFL superstar Odell Beckham Jr. for the launch of the new Interchange Lip Guard. The prolific Cleveland Browns wideout joins Shock Doctor on a multi-year agreement as its global football ambassador. “I’m excited to […]

Big City Mountaineers (BCM) a leading provider of transformational wilderness experiences for under-resourced youth, will be hosting a “30 Days of Giveaways” campaign to celebrate the organization’s 30th anniversary sending mentors and kids into the backcountry. As BCM enters its 30th summer of programming, it aims to give thanks to the brands and individuals in […]

Jonathan Paul® Fitovers Eyewear, the originator of the fitovers eyewear category, continues its multi-year repositioning strategy to reach the broader outdoor and active community, today announcing the launch of the On-the-Go with Jonathan Paul consumer campaign. In 2018, Jonathan Paul® Fitovers Eyewear announced the first major steps in an elevated brand strategy, launching a new […]