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Archives: Press Releases
Made For The Mountains And Beyond: Darn Tough Vermont Debuts Fall 2020 Collection
Vermont’s Tough Conditions Inspire the New Season Northfield, VT, January 14, 2020 – As the snow begins to fly, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly debuts its new Fall 2020 collection. With new socks in the Snow category, Darn Tough is also expanding its compression […]
Slinger Bag Receives Innovation Award From The Tennis Industry Association
Baltimore, MD, January 14, 2020, Slinger Bag (OTC: SLBG), the innovative sports equipment brand that is set to change the game with its versatile tennis ball launcher, has received a Special Recognition Award from the UK Tennis Industry Association at the TIA UK’s Innovation Awards.
Elevate Ski Exoskeleton Now Available To Test At 10 U.S. Ski Resorts
San Francisco, CA, January 13, 2020 – Roam Robotics’ award-winning Elevate ski exoskeleton that is giving new life to tired skier legs is now available for demo at 10 premier resorts nationwide. The intuitive, easy-to-use system can be fitted and powered-up in just a few minutes and found at convenient slope side rental locations. Elevate […]
The Dahu Écorce 01 And The Écorce X 2020-21
OR + Snow Show in Denver, CO, Convention Hall, January 29 to February 1, 2020.
Sportube Announces 100% Recycled HDPE Plastic For 2020
Sportube will attend the International Outdoor Retailer + Snow Show at the Denver Convention Center, January 29-31, 2020
Strategies For The Running Market To Pick Up The Pace
From technical innovation to capitalizing on emerging gamification opportunities like Zwift’s take on eSports, Dirk Sorenson outlines what should be the running industry’s goals for short and long term success in the months ahead.
Sneakernomics: Profiting With A Purpose
As consumers continue to let their values and stances on social issues guide purchases, Matt Powell lays out the mounting evidence of how brands and retailers putting purpose first are actually winning in the stock market and in the consumer marketplace.
Simms Launches Full Line Of New Spring 2020 Products
Bozeman, MT, January 8, 2019 – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, today announced the launch of the Spring 2020 product line. Simms unveiled the full line at ICAST (July, 2019) and IFTD (October, 2019). Between the two shows, Simms garnered nine Best of Show awards from […]
Morakniv Uncorks A New Floating Knife
Seattle, WA – January 9, 2020 – Morakniv®, creator of quality Swedish knives since 1891, is proud to introduce a new knife which will debut at SHOT Show in Las Vegas, NV later this month. Building on the success of their award-winning Floating Serrated Knife, the new non-serrated Floating Knife is a lightweight and versatile […]
Toray Reunites With Patagonia To Launch New Torrentshell 3L Line
A custom-developed 3-layer fabric will bring new levels of product performance to a franchise product, with a lower environmental impact.
Dynafit Blacklight Ski Series
Ultralight speed ski for peakbaggers at the speed of light.
5Point Film Festival Announces Stio As Title Sponsor In 2020
Carbondale, CO, January 8, 2020 — 5Point Film Festival, the adventure film festival rooted in sharing stories of human experiences in the outdoors, is proud to announce Stio as the title sponsor for the 13th annual film festival, taking place April 22-26, 2020 in Carbondale, Colo. Stio, an outdoor apparel company based in Jackson Hole, […]
Headsweats Reinforces Cycling Safety Awareness Together With The It Could Be Me Campaign
Boulder, CO, January 7, 2020 – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018, Willerton founded the movement […]
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