The family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce its “Run for Your Cause” event at Outdoor Retailer in June 2019 hosted 17 runners from 17 non-profits. Runners were encouraged to sign up to run on a treadmill for 30 minutes. Each runner designated a non-profit to which Wigwam donated 100 pairs of ‘not quite perfect’ socks. The brand ended up donating 1700 pairs of socks to 17 different non-profit organizations.
“We are launching our new SynchroKnit™ technology in the run category for Spring 2020, so we had a treadmill in our booth for retailers to try the socks,” said Tom Wheeler, President & CEO, Wigwam Mills. “But we also wanted to get runners on the treadmill for a good cause. We have a program that donates our not quite perfect socks to homeless shelters and other non-profits, so this opportunity was a good way to broaden our pool of recipients.”
All runners were supplied with a pair of SynchroKnit™ socks to test out the contour knitting, which reduces bulk where it is not needed and provides a no-slip fit, and HOKA shoes were supplied to runners who needed them.
The following non-profits will benefit from the event and receive 100 pairs of Wigwam socks to further their missions.
- Living Lands & Waters
- Colorado NonProfit Dev. Center
- Continental Divide Trail Coalition
- Partnership for the National Trails System
- New Mexico Partnership
- Thorne Nature Experience
- National CleanUp Day
- Save the Boundary Waters
- Play Clean Go
- Cheley Foundation
- Fairview High Marching Knights
- Women’s Wilderness
- Outdoor Afro
- Zion Forever Project
- American Hiking Society
- Winter Wildlands Alliance
About Wigwam: Wigwam has been proudly crafting socks in Sheboygan, WI since 1905. We carefully knit every pair with the goal of delivering the highest quality and performance for the most comfortable experience for our customers. Our commitment to local USA manufacturing, community, sustainability and stewardship of the environment has always been central to who we are. For more details visit wigwam.com. Follow the Wigwam conversation at Facebook, Twitter, Instagram and YouTube