The family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce its “Run for Your Cause” event at Outdoor Retailer in June 2019 hosted 17 runners from 17 non-profits. Runners were encouraged to sign up to run on a treadmill for 30 minutes. Each runner designated a non-profit to which Wigwam donated 100 pairs of ‘not quite perfect’ socks. The brand ended up donating 1700 pairs of socks to 17 different non-profit organizations.

“We are launching our new SynchroKnit™ technology in the run category for Spring 2020, so we had a treadmill in our booth for retailers to try the socks,” said Tom Wheeler, President & CEO, Wigwam Mills. “But we also wanted to get runners on the treadmill for a good cause. We have a program that donates our not quite perfect socks to homeless shelters and other non-profits, so this opportunity was a good way to broaden our pool of recipients.”

All runners were supplied with a pair of SynchroKnit™ socks to test out the contour knitting, which reduces bulk where it is not needed and provides a no-slip fit, and HOKA shoes were supplied to runners who needed them.

The following non-profits will benefit from the event and receive 100 pairs of Wigwam socks to further their missions.

  • Living Lands & Waters
  • Colorado NonProfit Dev. Center
  • Continental Divide Trail Coalition
  • Partnership for the National Trails System
  • New Mexico Partnership
  • Thorne Nature Experience
  • National CleanUp Day
  • Save the Boundary Waters
  • Play Clean Go
  • Cheley Foundation
  • UpaDowna
  • Fairview High Marching Knights
  • Women’s Wilderness
  • Outdoor Afro
  • Zion Forever Project
  • American Hiking Society
  • Winter Wildlands Alliance