The Original Muck Boot Company introduces its Originals Collection for Spring 2020, developed for the everyday lifestyle needs of consumers who rely on Muck’s comfort, performance and waterproof protection. Created with elements of the classic Chore Boot, Muck Originals is a collection of light-duty, yet 100 percent MUCKPROOFTM footwear for men and women in a color palette inspired by nature.

“What we’ve heard from consumers is that they love the performance of the Classic Chore Boot so much that they want to wear them more days of the week and on more wearing occasions,” said Xavier Kawula, The Original Muck Boot Company product manager. “To meet this need, the Muck Originals Collection styles are lighter, even more flexible, and designed with a more casual aesthetic. The Muck Originals incorporate a new comfort system utilizing a dual-density PU and memory foam footbed, yet still deliver the quality and performance of the tried and proven Chore Boot that inspired them.”

The product creation process for The Original Muck Boot Company always begins with its core consumers.  Not only is staying current with the evolution of their footwear wants and needs of utmost importance for development, but they are also most intimately familiar with how the boots perform and how to incorporate even more functionality for wearing occasions.

“What we heard from the farmers we spoke to in Connecticut and Vermont to the ranchers in Colorado and Wyoming was that they all appreciated the convenience of an easy on/easy off boot in their life.  We took that to heart, and while each of the styles in our Originals Collection has a nod to adjustability, they are all still pull on/off boots,” said Kawula.

The Muck Originals Lace Up is 100 percent waterproof and built with maximum comfort to work hard and feel great all day, with moisture and odor control in mind. The Men’s Lace Up will be available in Black and Green, and the Women’s Lace Up will be available in Berry, Taupe, and Sunflower.  MSRP: $120

The Muck Originals Pull On Mid is a unisex boot that combines the silhouette of the Scrub Boot, an old favorite of longtime Muck Boot wearers, with the DNA of the Chore Boot. This 100 percent waterproof easy-on/easy-off neoprene bootie is perfect for puttering around the yard, with all-day comfort and updated styling so you can keep them on if you need to run into town. The Unisex Pull On Mid will be available in Black and Green. MSRP: $130

The Women’s Pull On Side Lace has all of the features of the Pull On Mid, but with a lace up accent on the side. It will be available in Black, Taupe, and Sunflower. MSRP: $120

The Muck Originals Collection will be available March 2020 on muckbootcompany.com.

About Muck Boot Company: It all started with a universal problem – muck. Wet, messy, muddy, dirty muck. We were determined to find a solution for keeping our feet warm and dry through it all. We began, out of necessity, to build premium, protective, reliable boots that offer exceptional comfort in every element. That’s how The Original Muck Boot Company was born, providing 100% waterproof boots and footwear that withstand the muckiest situations in every season. muckbootcompany.com. Get Social with Muck Boot Company at @Facebook.com/muckbootco; @muckbootco on Instagram.

PR Contact:
Emily Snayd
HFS Communications
emily@hfscommuniations.com