Ice-cream inspired running shoes to celebrate a runner’s favorite reward for a run well done. Brooks Running Company launches the Melts Collection to pay tribute to runners’ favorite post-run treats during the summer: ice cream. New designs inspired by iconic flavors adorn the limited-edition Ghost 12 and Ricochet LE and will be available to runners […]
Archives: Press Releases
Norrøna To Open U.S. Flagship Store In New York City
Norwegian outdoor brand to open its second U.S.-based retail store in the Fall of 2019.
Surface Products Launches One Of The First CBD Sunscreen Lines On The Market
Surface Products, a leading suncare brand in the active outdoor and fitness spaces, announced today that they have partnered with Dixie Botanicals® to create one of the first a hemp-derived cannabidiol (CBD) line of sunscreen available both online and through brick-and-mortar retail. CBD is beneficial in sunscreen because it is absorbed directly through the hair follicles […]
Picture Organic Clothing Teams Up With Changing Tides Foundation
Picture will provide funds and wetsuits for CTF’s spring Women’s Outreach Mentorship Program in El Salvador.
Wigwam’s SynchroKnit “Run For Your Cause” Results In Donations To 17 Outdoor Non-Profits
The family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce its “Run for Your Cause” event at Outdoor Retailer in June 2019 hosted 17 runners from 17 non-profits. Runners were encouraged to sign up to run on a treadmill for 30 minutes. Each runner designated a non-profit to which Wigwam donated 100 […]
Magnini Grabs 2nd Golden Trail World Series Victory At Dolomyths Run
On Sunday morning, 21-year-old Italian runner from Team Salomon, Davide Magnini, took apart another impressive field, this time in his homeland, winning the Dolomyths Run in 2 hours and 28 seconds.
Six Moon Designs Gatewood Cape And Lunar Solo Tent Announced As Winners Of The Outstanding Outdoor Award By OutDoor ISPO
Six Moon Designs recognized at ISPO for its Gatewood Cape and Lunar Solo tent in the new Outstanding Outdoor Awards.
HeiQ Announces PFC-Free DWR With Dry Cleaning Durability
Swiss textile innovator HeiQ launches new fluorocarbon-free (PFC-free) products in their HeiQ Eco Dry product family for a full range of durable water repellence (DWR) technologies, for outdoor apparel to footwear and fashion. The newly introduced products are durable to dry cleaning.
Stitch Launches SL2 Golf Bag | The Perfect Walking Bag
STITCH Golf expands its golf bag family with the launch of the SL2 carry golf bag incorporating a unique blend of design and function to meet the needs of today’s serious golfer. STITCH Golf expands its golf bag family with the launch of the SL2 carry golf bag, pictured above, incorporating a unique blend of […]
Callaway Apparel Ambassador Retief Goosen Captures Senior Players Championship
Callaway Apparel congratulates World Golf Hall of Famer Retief Goosen on capturing his first PGA Tour Champions title and first Senior Major Championship. Callaway® Apparel congratulates World Golf Hall of Famer Retief Goosen on capturing his first PGA Tour Champions title and first senior Major Championship with a two-stroke victory at the Bridgestone SENIOR PLAYERS […]
Nikwax Founder Nick Brown Wins “Outdoor Oscar”
Maverick, non-conformist, trend setter and brave hero
Origin And MEC-Produced Short Film Facing Sunrise Wins Prestigious Gold Marketing Award
The award marks the second major win for the film after being selected for six prestigious film festivals
NEMO Wins Several Awards At Outdoor Retailer Summer Market
Products recognized as some of the best of the show.
Filson And Merrell Launch Sandal Collaboration
Men’s and women’s sandal now available in Filson stores, Filson.com and Merrell.com Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell, making innovative […]
Fender And Louisville Slugger Hit A Grand Slam To Start The 2019 MLB All-Star Game
Music and Sports Icons Collaborate on Co-Branded Product and Artist Charity Auction, Combining Best of Music and Baseball. Fender Musical Instruments Corp. (FMIC) and Louisville Slugger today announced their collaboration to celebrate the 2019 Major League Baseball® All-Star Game hosted in Cleveland, Ohio. Paying homage to the home of the Rock & Roll Hall of […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal