Leaders Of The Towel Lifestyle Collaborate With One Of The World’s Leading Tastemaker Brands
Archives: Press Releases
Darn Tough Vermont Names New Chief Technology Officer and Director of Human Resources
New talent joins team in Sock Capital of the World
Jack Wolfskin’s Aussie- and Kiwi-Inspired Spring Summer 2019 Collection Arrives at Retailers
Line sets new milestones for sustainability and resource protection
Reggie Releases Commemorative Pink Jersey to Honor Giro
Canadian cycling brand renowned for bold colors and designs creates Rosa Reggie Jersey in homage to Giro d’Italia’s Maglia Rosa.
Georgia-Based Footwear Company Okabashi Earns USDA Certified Biobased Product Label
The family-owned company, Okabashi, has been leading the charge in responsible, sustainable footwear for nearly 35 years. The company’s eco-conscious approach is a top priority, and now, Okabashi has earned the U.S. Department of Agriculture (USDA) Certified Biobased Product label. Founded in 1984, Okabashi is a family owned and operated American-made shoe company with a […]
Original 1974 Klettersack By Wilderness Experience Is Back
Using original pattern, materials and quality, Wilderness Experience will offer Limited Edition iconic daypack beginning July 2019. Kickstarter Campaign Is Underway Wilderness Experience, the iconic outdoor gear brand founded in 1971 by Greg, Jim and Laurie Thomsen, is making a comeback with the launch of a Kickstarter campaign offering The Original Klettersack featuring the original pattern, materials and […]
Yakima Partners With Brothers & Company
Leading recreation brand taps outdoor enthusiast agency for creative and PR. Brothers & Company announced today that it has been selected by Yakima, a global leader in vehicle racks and cargo solutions, as an agency partner for PR and marketing services. Brothers & Company will engage in consumer and trade media relations, influencer marketing, event […]
Southern Tide And Reyn Spooner Partner On Men’s Intercoastal Collection
Collaboration Merges the Best of Two Acclaimed Lifestyle Brands Premier coastal lifestyle and apparel brand Southern Tide announced a new partnership with Reyn Spooner, the Hawaiian heritage brand known for its signature take on the now-legendary Aloha shirt. The Southern Tide x Reyn Spooner collection, which couples the best of each brand, is slated for release on May […]
HOKA ONE ONE Announces Project Carbon X: A 100K World Record Attempt in Brand-New Carbon X Shoe
The new Carbon X shoe embodies Hoka-signature max-cushion and minimal-weight to empower all athletes to reach their personal best; Hoka athletes will take on World and American records at 100K to commemorate the product launch. Hoka One One, a division of Deckers Brands (NYSE: DECK) announces Project Carbon X, a 100K World Record attempt by multiple HOKA athletes. […]
Brooks Running Announces Partnership with International Front Runners
Brooks and the LGBTQ+ Network of Running Clubs Will Partner to Promote Inclusion and Community Through Running Brooks Running Company and International Front Runners, the global network of lesbian, gay, bisexual, transgender, queer (LGBTQ+) running clubs, today announced a two-year partnership to promote inclusion in running. Together, the two organizations will support the growth of […]
Carhartt’s Rain Defender Technology
The average city in America has 100 rainy days. Enumclaw, Washington has close to 200. And every other day of your life, on average, you’re dealing with rain and gray skies. Having the right gear – your jacket, pants and hoodie – becomes a necessity instead of a consideration in order to stay active. It’s […]
Mobile Warming Introduces New Chief Operations Officer
Mobile Warming Heated Apparel announces the hiring of Eric Creagh as the company’s new Chief Operating Officer. Creagh comes to Mobile Warming with 24 years of experience in operations and financial management. Eric has worked in a wide range of industries from wetsuit manufacturing to golf club design to fitness equipment. Before joining Tech Gear […]
Honey Stinger Launches “Hive Life” Podcast Featuring Host David Willey
Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today introduces “Hive Life,” a new podcast hosted by former Runner’s World editor-in-chief, David Willey. “Hive Life” will tell stories of triumph, adversity, and growth through insightful interviews with athletes ranging from top-tier cyclists and swimmers to mountaineers and marathoners – both within Honey Stinger’s “Hive” […]
Croakies Unveils Interactive New Website Showcasing Build Your Own Belt Shop Feature
Croakies, the original manufacturer of industry-leading outdoor retention products, unveils an exciting new website and interactive shopping experience through croakies.com. The brand’s new website was developed to more optimally showcase the breadth of Croakies’ industry-leading product collection, highlighting the brand’s diverse array of print, color, fit, and function options. Using improved filter features and a […]
#1 Ranked Professional Pickleball Player, Tyson McGuffin, and Top Team Selkirk Athletes to Compete with “Limited Edition” AMPED™ Series Paddles; Limited Quantities Available at Selkirk.com Tyson McGuffin, the #1 ranked professional pickleball player, in one of the world’s fastest growing sports, will defend his Gold Medal at the US Open Pickleball Championship equipped with a new “Limited […]