Darn Tough remains preferred sock for those finding their tough at Spartan races.
Darn Tough Vermont, the fastest-growing American manufacturer of premium performance outdoor and lifestyle socks, is furthering its ongoing support of Spartan racers as the official sock of the Spartan Race US race series, which now includes Spartan Trail US. As athletes dig deep to push their mental and physical limits while training for and completing Spartan series races, Darn Tough socks offer unmatched comfort, durability and fit for the toughest obstacles and terrain, and unrivaled durability for long months of cross-training, all backed by an unconditional lifetime guarantee.
“Spartan athletes are known for their relentless spirit, pursuit of greatness and pushing beyond the comfort zone; the same has been said about Darn Tough,” said Ric Cabot, president and CEO of Darn Tough Vermont. “Darn Tough and Spartan were both born in the mountains of Vermont and share a mindset of grit and persistence. It’s a natural alignment for us to partner with Spartan for the second year and through 2020 with socks that help every athlete find their tough.”
Whether a first-time OCR racer or a seasoned pro, anyone undertaking the challenge of Spartan relies on the toughest gear to help them perform at their personal best. Darn Tough is bringing two new socks to the course for 2019 and 2020, the Beast and the Trifecta. Both socks are offered in quarter and over-the-calf heights, with moisture-wicking, temperature regulating Merino wool and designed with knitted flex zones for comfort, breathability, and an uncompromising fit.
“We are excited to extend our national partnership a brand that shares the same ‘Made in VT’ authentic roots as Spartan and provides the highest quality socks for our OCR and trail running communities,” said Ian Lawson, Spartan VP Global Partnerships.
Two top competitors racing in Darn Tough’s custom Spartan sock include Nicole Mericle and Robert Killian, both Darn Tough sponsored Spartan athletes currently ranked 2 and 23 respectively on Spartan’s Elite World Series leaderboard. The full collection of Darn Tough Spartan socks are available now at shop.spartan.com/collections/darn-tough.
Momentum Media PR
About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s only lifetime guarantee. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work, and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit DarnTough.com.
About Spartan: With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest-growing sports in the world. Spartan’s Global Championship series features three race formats including the 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” which lead to the Spartan World Championship powered by Rakuten in North Lake Tahoe, CA. Visit spartan.com for more information and registration.