Team kicks off the 2020 season this week at the Santos Tour Down Under; adds new riders to roster.
Archives: Press Releases
Mountain Hardwear Partners With OutsidePR
Iconic mountain brand joins forces for publicity outreach.
Flaxta And Henrik Harlaut Announce Partnership
Stockholm, Sweden, January 14, 2020 — Flaxta, a brand committed to redefining sports protection, today announced an exciting new partnership with Henrik Harlaut, an 11-time X Games medalist and one of the most innovative and influential skiers of all time. Commenting on the announcement, Ola Melin, Flaxta Chief Marketing Officer, said: “Henrik Harlaut is an iconic […]
Head USA Provides Funding To Share Winter Foundation
Participates in SIA’s Generation Snow’s industry funding match.
Original Penguin Brand Ambassador Cameron Smith Captures Sony Open Perfect Win. Perfect Clothes. Perfect Fit.
Original Penguin Golf, a division of Perry Ellis International, Inc., would like to congratulate brand ambassador Cameron Smith for winning the 2020 Sony open for his first individual PGA Tour victory and second victory overall.
Outdoor Gear Experts Rab To Unveil First-Ever Ski Collection
Industry leader will showcase Khroma Line at Outdoor Retailer Snow Show
Sweet Protection Announces Athlete Partnership With Pep Fujas
Influential veteran skier joins forces with industry leader in technical gear.
Made For The Mountains And Beyond: Darn Tough Vermont Debuts Fall 2020 Collection
Vermont’s Tough Conditions Inspire the New Season Northfield, VT, January 14, 2020 – As the snow begins to fly, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly debuts its new Fall 2020 collection. With new socks in the Snow category, Darn Tough is also expanding its compression […]
Slinger Bag Receives Innovation Award From The Tennis Industry Association
Baltimore, MD, January 14, 2020, Slinger Bag (OTC: SLBG), the innovative sports equipment brand that is set to change the game with its versatile tennis ball launcher, has received a Special Recognition Award from the UK Tennis Industry Association at the TIA UK’s Innovation Awards.
Salomon Partners With USA Champion And Elite Coach Lauren Fleshman
One of the leading advocates for inclusivity in running joins Salomon’s athlete team for 2020.
Elevate Ski Exoskeleton Now Available To Test At 10 U.S. Ski Resorts
San Francisco, CA, January 13, 2020 – Roam Robotics’ award-winning Elevate ski exoskeleton that is giving new life to tired skier legs is now available for demo at 10 premier resorts nationwide. The intuitive, easy-to-use system can be fitted and powered-up in just a few minutes and found at convenient slope side rental locations. Elevate […]
The Dahu Écorce 01 And The Écorce X 2020-21
OR + Snow Show in Denver, CO, Convention Hall, January 29 to February 1, 2020.
Sportube Announces 100% Recycled HDPE Plastic For 2020
Sportube will attend the International Outdoor Retailer + Snow Show at the Denver Convention Center, January 29-31, 2020
Strategies For The Running Market To Pick Up The Pace
From technical innovation to capitalizing on emerging gamification opportunities like Zwift’s take on eSports, Dirk Sorenson outlines what should be the running industry’s goals for short and long term success in the months ahead.
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