360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, will kick off its first of two On-Snow Demo events January 22nd and 23rd at Pico Mountain in Vermont. The second event will have a new location at Waterville Valley in New Hampshire Feb 11th and 12th.
As a non-profit collaboration rooted in cost-effective events, 360 Adventure Collective gives East Coast reps an opportunity to make connections within the outdoor and ski industry in intimate, localized settings. The association provides a support system for individuals to build long-lasting relationships between retailers and vendors.
These On-Snow Demos offer the opportunity to try the gear first-hand while still being able to complete all preseason ordering prior to the hardgoods deadline. Because of this mantra of “See it, Try it, Buy it” in addition to the convenience and low cost for retail participants, organizers are anticipating an increase in attendance and expect 400+ attendees at each venue.
In 2019, 360 Adventure Collective hosted their first On-Snow Demo events with 420 outdoor and ski retailers at Pico Mountain and their first-ever sanctioned event at Loon Mountain with 400 retailers attending. Positive buzz was generated from ski/snowboard participants as Pico Mountain was closed to the public on day one and attendees were invited to ski/ride on their own private mountain.
“The New England On-Snow Demos have been one of the most successful market initiatives we have launched since the formation of 360 Adventure Collective,” notes Debbie Motz, Executive Director of 360 Adventure Collective. “Participation in these events has doubled, reinforcing the fact that our market adjustments and seasonal mantra of ‘See it, Try it, Buy it’ provides effective solutions for retailers.”
Retailers interested in attending Pico may register on site, but there’s still time to register for Waterville Valley online here.
For a full schedule of events visit their online calendar.
About EORA: EORA (Eastern Outdoor Reps Association) and NESR (New England Sports Reps) united in 2017 to create 360 Adventure Collective, a greater organization boasting a combined 40 years of success in connecting the most comprehensive offerings in outdoor and ski apparel, footwear, accessories and hard goods to the industry’s retailers who matter the most. By hosting smaller, more conveniently located expos and markets than the national alternatives, 360 Adventure Collective is the traveling sales rep’s most trusted support system for maximizing connections with retailers and vendors. 360 Adventure Collective has over 675 members with 14 annual shows, and services over 2,900 retailers. For more information or to become a member visit 360adventurecollective.org/