Puidoux, Switzerland., January 21 2019 — Movement, The Freeski Company and Progression Brands Group (PBG) have teamed up to launch Movement in North America at the Outdoor Retailer Snow Show starting January 29th, 2020.
With 18 years of history in freeski and alpine touring, Movement is a proven multi-category leader in innovation, sustainability, and high-quality construction. Consistently topping the list of ski test reviews, most recently being awarded the editor’s choice award by Backcountry Magazine, the need to expand into the North American market was clear.
“We take great care of our brand, our products, and our consumers. After years of building our tribe internationally, we now feel well-positioned to enter the North American market,” said Serge Baud, CEO and founder of Movement. “The dynamic culture and commitment to excellence that the PBG team brings to their business has us excited about the road ahead.”
Progression Brands Group will base Movement North America out of their Eagle, Colorado offices.
“Movement is a fantastic addition to our winter sports portfolio, “ said Ian Widmer, president and CEO of Progression Brands Group. “I am very proud that our team was selected to launch and grow the Movement tribe here in North America.”
Movement will be located at booth 31001-UL at the Outdoor Retailer Snow Show starting January 29th, 2020.
About Movement-The Free Ski Company: Headquartered in Switzerland and skied everywhere, Movement is known worldwide as a leader in multi category performance and innovation. Movement’s diverse offering of alpine products range from the award-winning Alp Tracks ski touring series to the all mountain versatility of the GO and FLY TWO series. Visit movementskis.com for more information.
About Progression Brands Group: Progression Brands Group is a management company committed to partnering with emerging brands that focus on the active lifestyle industry. Headquartered in Minnesota, with offices based across North America and Europe, the group blends its deep industry expertise and access to capital to create a platform for brands to compete in today’s complex consumer market. Visit progressionbrands.com for more information.