Today, Igloo proudly welcomed Joseph “Da Rulk” Sakoda as their newest brand ambassador. Da Rulk, a world-renowned celebrity trainer, has helped improve the physical fitness of superheroes on the big screen and real-life superheroes, like America’s elite special forces and local first responders. “Da Rulk is such an inspiring person. Not only does he positively […]
Archives: Press Releases
Honey Stinger Introduces ‘Lighter Way To Recover’ With All-New Protein Waffles
Steamboat Springs, CO, June 26, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces Protein Waffles, a light, portable, fruit-filled recovery product made with simple, real-food ingredients. A unique alternative to traditional protein bars, Honey Stinger Protein Waffles provide an all-new recovery format that delivers 10 grams of protein to help athletes replenish […]
Etnies Adds Crank Mid To The Marana Line
June 25, 2020, Lake Forest, CA – Today, etnies welcomes the Marana Crank Mid for mountain bikers. Born into the Marana family that embodies the definition of progression and durability, the Marana Crank Mid has been tested and proven for cross-discipline riding. Check out the new Crank here etnies.com/marana-mid-crank-mtb Created with Michelin rubber that is […]
HydraPak Launches New Recon Series Outdoor Bottles With 50 Percent Certified Recycled Content
Company expands its performance hydration product line with sustainability crafted Tritan Renew bottles
Gore Presents A Sustainability Framework For Its Fabrics Division, Setting Ambitious Carbon Reduction Goals For Its GORE-TEX Brand
Elkton, MD, June 24, 2020 — Today, W. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key strategic initiative supporting the framework is an absolute and science-based goal […]
Laka Rips Up The Rule Book With New Rebrand
Laka has ripped up the rulebook to defy the traditional fundamentals of insurance with a fresh look that injects personality and purpose into the industry – providing the brand with a platform to turn the industry on its head.
Bollé Launches First Ever Augmented Reality Sunglass Experience For Smartphones
New AR Technology Allows Users to Experience Bollé Phantom lenses on their Smartphone and Purchase From a Participating Retailer
Hyosung Introduces New Creora 3D Max
For denim you want to live In
Nite Ize Updates GearLine Organization System
Now available in a tactical color option
Nite Ize Expands Mobile Holster Line Offering Larger Sizes
XXL size accommodates today’s largest phones
Nite Ize Launches Waterproof Travel Pouches With Award-Winning TRU Zip
Submersible Flat Pouches provide touchscreen capability and on-the-go protection
Nite Ize Expands Key Accessory Collection
Launch Includes Mini Stretch Strap, Upgraded Key Multi Tool and Plus-Sized Key Hider
Why Mosquitoes Love You More Than Others
Scientific research by Thermacell has shown that mosquitoes have dining preferences and that specific steps will take you off their menu
Bollé Launches New Augmented Reality Experience To Help Retailers Make Touchless Sales
Offers new way to help retailers stay safe and sell products In post-COVID-19 environment
Thousand Launches Chapter Helmet Collection
Los Angeles, CA, June 23, 2020 — Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern safety and innovative technology features for cyclists at all levels. “Thousand’s namesake and mission are rooted in providing […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal