Today, Igloo proudly welcomed Joseph “Da Rulk” Sakoda as their newest brand ambassador. Da Rulk, a world-renowned celebrity trainer, has helped improve the physical fitness of superheroes on the big screen and real-life superheroes, like America’s elite special forces and local first responders.

“Da Rulk is such an inspiring person.  Not only does he positively impact the physical health and well-being of first responders through purpose-driven movement programs and training, but he’s one of the most energetic and fun personalities we have the pleasure of working with…also he somehow stays in the most incredible shape while fueling himself with a diet that we think mostly consists of donuts!” stated Brian Garofalow, Chief Marketing Officer at Igloo.

“I’m excited to join Igloo in making things even cooler this summer.  Staying hydrated and having the ability to keep food and drinks fresh and cold wherever I need to be is a necessity for working with actors on set and first responders in the field,” stated Da Rulk. “It’s an honor to work alongside a team that values physical and mental health and first responders within the community. Looking forward to what’s to come with Igloo!”

Hailing from Hawaii, Da Rulk holds a background in kinesiology and biomechanics. As a raw functional trainer, he is best known for providing a comprehensive workout curriculum without the specific need for equipment or a gym. With a clear focus on real-world functional benefits, Joseph “Da Rulk” Sakoda takes pride in helping fictional and real-life superheroes.

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About Igloo: Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best in class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.

As we approach our next century, Igloo is 1500 employees strong. We are proud to call—a 1.8 million square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.

And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder.