Williams, AZ, August 5, 2020 – KC HiLiTES, the creator of the first off-road light in 1970, has teamed up with Backbone Media as its public relations agency of record. “For over 50 years, the KC brand has been a symbol of adventure, freedom, quality, and performance. We create iconic looking and high performing products […]
Archives: Press Releases
Mark Satkiewicz Memorial Fund Launched
Satkiewicz Family, in partnership with the Steamboat Springs Winter Sports Club, launch fund to remove barriers and invite more kids to develop a lifelong love for exploring the outdoors
Fox Racing Announces Leadership Team
Mission: committed to equip and Inspire
CamelBak Introduces 50 Percent Recycled Material Into Spring 2021 Product Line
The leading hydration brand introduces TritanTM Renew into water bottles
Thule Takes Their City To Summit Product Showcase Concept Virtual For 2020
Active lifestyle brand, Thule, has created a comprehensive, interactive experience in place of their custom brand showcases for 2020. This unique approach combines an interactive global online sales tool, premium videos for new 2021 products, and a 360-degree virtual walkthrough of their retail showroom. These tools will provide their sales teams, retailers, and media with […]
Etnies And Doomed Launch Its First Collaboration
Lake Forest, CA, August 6, 2020 – etnies, global action sports footwear and apparel company, is very proud to launch its first collaboration with British-based clothing brand, Doomed. Featuring both apparel and footwear pieces, fans can link to the etnies x Doomed collaboration here etnies.com/us/collections/doomed. Established in 2018, the rider run clothing brand houses ‘world-class […]
Honey Stinger And Colorado Mountain College Announce Expanded Partnership
The Steamboat-based sports nutrition company gifts usage of a portion of new headquarters to house CMC’s Yampa Valley Entrepreneurship Center
Tecnica Group Partners With Specialty Retailers To Fulfill Online Orders Via Quivers’ ‘Collaborative Commerce’ Platform
Tecnica Group announced a partnership with brick-and-mortar retailers to fulfill consumer online orders of Blizzard, Nordica, and Tecnica products using Quivers’ ‘Collaborative Commerce’ platform.
Chaco Footwear And New Belgium Brewing Launch Limited-Edition Chillos Fat Tire
The must-have hike, bike, climb, #ThenBeer, post-activity sandal
onX Celebrates The Passing Of The Great American Outdoors Act
The GAOA provides funding for the Land and Water Conservation Fund and establishes The National Parks and Public Land Legacy Restoration Fund
LAMO Footwear Establishes 30-Day Comfort Guarantee
LAMO announces 30-day return policy for new Baja Collection, no questions asked
Prana Reaches Sustainability Milestone For Spring 2021 With 100 Percent Fair Trade Certified Factory Swimwear Collection
Carlsbad, CA, August 4, 2020 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, is proud to announce its stay-put, performance swim collection is both sustainable and 100-percent Fair Trade Certified Factory for Spring 2021. prAna’s partnership with Fair Trade goes back a decade. In 2011, prAna was the […]
Osprey And Hyosung Collaborate To Launch Sustainable, High Performance Pack Collection For Spring 2021
Osprey’s new Talon/Tempest series made with Hyosung’s new recycled Mipan regen robic nylon
Eddie Bauer Announces Global Sleep Under The Stars Night
Outdoor brand aims to connect more people with the outdoors with official holiday
SPOT Launches New Gen4 Satellite Messenger
Customized tracking, improved mapping and increased durability among other new features
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