Lake Forest, CA, August 6, 2020 – etnies, global action sports footwear and apparel company, is very proud to launch its first collaboration with British-based clothing brand, Doomed. Featuring both apparel and footwear pieces, fans can link to the etnies x Doomed collaboration here

Established in 2018, the rider run clothing brand houses ‘world-class BMX riders’ and looked to etnies to ensemble this capsule collection.

etnies has worked closely with the creative duo at Doomed to produce a simple, super-stylish vulcanized shoe that is at once subtle, yet packed with interesting artwork details – from the custom tongue handshake logo to the footbed artwork and peach-pop colour hits. ­ The Jameson Vulc x Doomed shoe also features a super clean, one-piece suede toe upper, unique collage footbed artwork and woven Doomed tongue and side labels. The distinctive peach color pops further raise this best-selling etnies vulcanized silhouette and the footwear is beautifully complimented by choice apparel and accessories. In addition to the shoe, the capsule is rounded out with graphic tees, hoodies and headwear.

The Doomed Hoodie – featuring embroidered logo

Jordan sporting the Doomed Shake On It tee and 6 panel hat

To keep up with etnies, be sure to follow and like: