Lake Forest, CA, August 6, 2020 – etnies, global action sports footwear and apparel company, is very proud to launch its first collaboration with British-based clothing brand, Doomed. Featuring both apparel and footwear pieces, fans can link to the etnies x Doomed collaboration here

Established in 2018, the rider run clothing brand houses ‘world-class BMX riders’ and looked to etnies to ensemble this capsule collection.

etnies has worked closely with the creative duo at Doomed to produce a simple, super-stylish vulcanized shoe that is at once subtle, yet packed with interesting artwork details – from the custom tongue handshake logo to the footbed artwork and peach-pop colour hits. ­ The Jameson Vulc x Doomed shoe also features a super clean, one-piece suede toe upper, unique collage footbed artwork and woven Doomed tongue and side labels. The distinctive peach color pops further raise this best-selling etnies vulcanized silhouette and the footwear is beautifully complimented by choice apparel and accessories. In addition to the shoe, the capsule is rounded out with graphic tees, hoodies and headwear.

The Doomed Hoodie – featuring embroidered logo

Jordan sporting the Doomed Shake On It tee and 6 panel hat

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About etnies: Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, mountain bike, and BMX riders, and continues its dedication by giving back to each of these communities. For additional information, visit