As the official sporting goods retail partner of the WNBA, carrying an assortment of WNBA sports apparel and equipment, this is the first time girls will find a WNBA lifestyle collection at Dick’s Sporting Goods, which includes tank tops, t-shirts, shorts, and a jacket. The apparel designs pay homage to the WNBA’s iconic orange and the league’s twelve team colors.
“When we entered into our partnership with the WNBA, our goal was to use our resources to drive change and bring more visibility to women and girls in sport,” said Melissa Christian, VP, divisional merchandise manager of youth apparel at DKS. “This collection is inspired by whitespace we saw in youth girls’ apparel, and it provides young basketball fans with an opportunity to wear product that encourages them to show their love and fandom of the WNBA and express their passion for the game. The WNBA has been a phenomenal partner throughout this process, and we are excited to have this product available for young athletes at a time when women’s sports, and basketball in particular, are on the rise.”
“The WNBA is excited to partner with Dick’s Sporting Goods to bring this new collection of apparel to young girls,” said WNBA Chief Growth Officer Colie Edison. “The creation of this collection illustrates the commitment that Dick’s has to supporting women’s basketball and growing the sport for the next generation. With momentum for the WNBA at an all-time high, we’re thrilled to bring this new set of apparel to our passionate fanbase.”
The collection is a part of the retailer’s giveback program, which contributes one percent of every sale to the Dick’s Sporting Goods Foundation’s Sports Matter Program. Since 2014, the Program has reportedly “helped over two million kids in the game and committed over $100 million to support young athletes with equipment, registration fees, league costs, and playing fields.
Image courtesy DKS
