Skechers is reportedly the first brand to secure an ad that will run during Super Bowl LIX on February 9, 2025. This being the brand’s 12th appearance during the game, Skechers, the performance and lifestyle brand, is “gearing up to deliver its most innovative and compelling Big Game commercial yet.”

“From the Euros to Paris, this is a pivotal year for athletic competition, and Skechers will be seen through every moment, starting right now as the first brand to announce our commitment to Super Bowl LIX in 2025,” said Michael Greenberg, president of Skechers. “This is the best stage in all of sports to communicate Skechers’ comfort and innovation message.”

Greenberg continued: “As the number three footwear brand in the world, we see tremendous growth possibilities in team sports with our recent entrance into basketball and soccer featuring elite players like Julius Randle and Harry Kane competing in Skechers. We are laser-focused on innovation in all we do—from product to marketing—and it will all be exemplified with an impactful Super Bowl campaign that represents our mantra as The Comfort Technology Company.”

Skechers first appearance during the Super Bowl starred Joe Montana in 2010, and, this year, it featured Mr. T and Tony Romo. Other notable past Skechers Super Bowl commercials included Snoop Dogg and Martha Stewart, Mark Cuban with French bulldog, Mr. Quiggly, and Willie Nelson singing “On the Road Again.”

Image courtesy Skechers (Mr. T, Superbowl 2024)