Williams, AZ, August 5, 2020 – KC HiLiTES, the creator of the first off-road light in 1970, has teamed up with Backbone Media as its public relations agency of record.

“For over 50 years, the KC brand has been a symbol of adventure, freedom, quality, and performance. We create iconic looking and high performing products engineered in the extremes for those who have a thirst for the paths less traveled,” said Alan Wang, CEO of KC. “We stand for the outdoor enthusiasts – from off-roaders, professional racers, overlanders, hikers, mountain bikers and everyone in between – because that’s who we are, and we make products that allow us all to Adventure Further.”

“Backbone Media, with its expertise in the active lifestyle market and its portfolio of leading lifestyle brands, will be a key partner in our ongoing storytelling in our 50th year of business” said Ali Sedaghat.

With headquarters in Williams, Arizona, the family run and operated, KC has maintained a focus on quality and customer service.  KC’s lights are designed and built to be tough, built to last and built with an absolute commitment to quality that is backed by an industry leading limited 23-year warranty.

From their start with KC’s Daylighter®, which has become the global icon in the lighting industry, they’ve evolved to products that include PRO6, Apollo Pro, SlimLite, Carbon POD, LZR LEDs, Gravity LEDs , Cyclone, and various series of technology-driven LED lights with vehicle racks to complete every off-road setup.

“In 2020 KC has several new and exciting lighting options launching, and we’re excited to help KC connect with the first time off-roader, seasoned van lifer, and the veteran desert racer to equip their vehicle to go further into the night” said Nate Simmons, President of Backbone Media.