Archives: Press Releases

Exped USA, a subsidiary of Exped AG, located in Zurich, Switzerland, announced the upcoming launch of its backpacking mat line and reimagines the selection process for a “seamless customer experience.” Fueled by feedback from customers and retailers frustrated by confusion over a lack of industry standards in warmth ratings, Exped created to improve the buying […]

SEATTLE (Nov. 19, 2021) – Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, is at it again with the launch of its newest, most portable car-camping mattress: the HEST Foamy. The Foamy is as comfortable […]

Pairing synthetic insulation with innovative construction, Outdoor Research SuperStrand LT jacket collection is offering a warmth-to-weight layering package for the first time. It has also set a new standard for the company in warmth, weight and comfort in its active-insulation category. “SuperStrand is an extraordinary layer. It definitely doesn’t wear like any other piece of […]

Ready to tackle the outdoor elements, X-Pac® RX 3-layer laminates are made with 100 percent post-consumer polyester face fabric and X-PLY® reinforcement. The recycled polyester fiber is made from discarded PET bottles sourced in the USA.  As with all X-Pac® materials, the RX laminates are made in Dimension-Polyant’s Putnam, CT facility, which is 100 percent […]

100%, the San Diego-based sports performance company, has announced the launch of two new premium sport performance eyewear: the Eastcraft and Westcraft series. The new collection is based on a rich racing heritage that’s fueled by innovative technology to create the ultimate sport performance sunglass that transcends multiple sports disciplines.  The distinct retro glacier-styled silhouette is […]

A new gen of sustainable hiking boots, made for desert performance, has launched from father-and-son brand Erem. Co-founder Noah Swartz is a fourth-generation shoemaker “who wanted to create a better boot made with exacting environmental standards for desert landscapes and climates.” His father and co-founder, Jeff Swartz, was the president and CEO of Timberland, a […]

The next logical step for Enduro Bearing’s Maxhit technology is the introduction of its Maxhit bottom brackets. The brand’s patent-pending Maxhit bearing technology addresses weaknesses the company found in standard bottom bracket components that use several parts within parts, including small ball bearings that succumb to wear and corrosion. Bottom brackets “endure profound and intense forces […]

Scarpa, producer of footwear for mountain sports, heads into winter 2021/22 committed to sustainability and renewable resources, aligned with its Green Manifesto.  Every boot in its Maestrale or Gea RS or Maestrale and Gea ski boot collection was redesigned to incorporate Grilamid Bio and Pebax Rnew, plastics made with renewable resources, while a dollar from the […]

BOULDER, Colo. (Nov. 11, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, unveils its Fall 2022 collection featuring its most innovative products to date. Expanding upon its iconic lyngen, and lofoten collections, Norrøna introduces purpose-built products for big mountain freeride ski touring and mountaineering built to withstand all […]

GOLETA, Calif. – November 8th, 2021 – Knowing full well the adventure continues well beyond the carpet or the concrete, Deckers X Lab today launches the trail ready X-SCAPE NBK Mid. A hybrid of street sneaker meets hiking boot with the comfort of a slipper, the NBK Mid with its Vibram® N-Oil Litebase outsole excels […]

Smith has launched its Imprint 3D Technology, debuting in a first-to-market custom-crafted 3D printed snow goggle to address the wide range of face shapes and features while eliminating the one-size-fits-all approach to gear. The custom experience provides users with increased “all-day comfort, eliminates light leakage due to improper fit, removes pressure points or hot spots, and […]

Nordica launched two all-mountain touring ski collections in limited quantities, the Enforcer and Santa Ana Unlimited All-Mountain Touring Skis.  “Resort and backcountry skiing has morphed the last few years, especially since the life-changing pandemic,” said Nordica North America’s Director of Marketing Sam Beck. “Active skiers are skinning up with friends in the backcountry and resorts […]

Polartec announced the winners of its 2021 Polartec Apex Design Awards, the annual design award program “celebrating the finest products made from Polartec fabric technologies.”The winning products were selected from entries based on the “skilled and creative uses of Polartec.” This year’s Polartec Apex Awards campaign centers on “the importance of versatility and functionality for […]

TravisMathew, which is owned by Callaway Golf, has signed actor Chris Pratt as its first ambassador in the entertainment space. Pratt joins a roster of professional athletes including Jon Rahm, Matt Ryan, Jimmy Garoppolo, Corey Seager, and Alex Caruso. The partnership kicked off on November 8 with a multi-day charity flash sale benefiting Special Olympics, […]

STITCH Golf expands its golf bag family with the launch of the SL Cart Bag incorporating a unique blend of design and function to meet the needs of today’s golfer. “After constant requests for a cart bag, we are pleased to introduce our first ever STITCH® cart bag: The SL Cart Bag,” stated Brad King, […]