Archives: Press Releases

Igloo released its Retro Collection of hard- and softsided coolers. Inspired by ‘80s and ‘90s styles, including coolers, the brand released decades ago. The expanded collection offers nine styles in five color combinations. “I love this Retro collection. Our original Retro collection was an instant hit, and this major expansion makes it even more excellent,” […]

DENVER, Colo. (April 14, 2021) – Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is designed to give products a “second cut” at life and will help create a more circular supply chain that extends the life […]

Thermacell Repellents, Inc. announces the launch of its Thermacell E55 Rechargeable Mosquito Repeller. With a 20-foot zone of mosquito protection, the E55 provides an “80 percent larger zone of mosquito protection than previous Thermacell mosquito repellers,” said the brand. The E55 builds upon its rechargeable technology, Thermacell introduced with Radius in 2018 but is now […]

OnX has partnered with Somewear Labs to launch its first integration between a GPS mapping app and satellite communication devices for recreationalists to stay connected off-grid.  OnX and Somewear Labs are releasing the ability to share onX’s custom Waypoints while off-grid through satellite connectivity. Waypoints are contextual markers created by users in onX apps that […]

Honey Stinger introduces its Rapid Hydration Mix, an all-natural, three-part system to help athletes perform at their peak.  Developed by a team of nutritionists and tested by top competitors, six formulated powder mixes hydrate athletes across three training and competition phases: Prepare, Perform and Recover. “Our Rapid Hydration Mix is the first of its kind. […]

LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a lifetime of use. Fjällräven continues […]

Aquasphere introduces “A Lens For Every Condition,” a guide designed to educate swimmers on their ideal lens options.  Sorted by swimming conditions – extreme sun, cloudy, overcast, rainy, or indoor, the online guide includes details about Aquasphere’s 12 lens options and how each can enhance specific swimming environments. The guide includes tips from its global […]

Oboz has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This month, Oboz will plant two trees for every pair of boots tried on and three trees total for […]

PrimaLoft has launched a new version of its down alternative, PrimaLoft Insulation ThermoPlume. This synthetic fill is made entirely from post-consumer recycled materials. Four years after introducing its blowable synthetic insulation, which now has “more than 70 brands using the loose-fill microfiber insulation for their Fall/Winter 2021/22 season,” said Primaloft. PrimaLoft Insulation ThermoPlume is 100 […]

TransRockies Race Series announced that Panaracer will sponsor the Battle Royale for its TransRockies Gravel Royale gravel bike event. The four-day event in British Columbia, August 23-26, will award the KOM and QOM in a hill climb competition. “Panaracer is known for having the best gravel tires available,” said Aaron McConnell, president, TransRockies. “We are excited to […]

Osprey announced the results of its 2020 Pro Deal Donation program benefiting Navajo Yes, Families in Nature and Nature Bridge, which resulted in “$42,000 in donations to the brand’s non-profit partners, an increase of 30 percent over the previous year,” said the brand. For nearly two decades, Osprey’s Pro Deal Program has “generated a one […]

LAMO Footwear released six new styles for its Spring/Summer 2021 collection featuring in its LAMO-Lite and vulcanized lines. The brand has incorporated breathable knit materials, platform silhouettes and more comfort in its lineup.  “Introducing these new elements into our product lines has been exciting for us. As we continue to include more active casual styles, […]

Altra has partnered with Trail Sisters for its 2,021 Hours for the Planet project. The brands invite communities to celebrate Earth Day through the month of April by volunteering time toward trail maintenance and cleanup to meet or exceed 2,021 collective hours of trail improvement. Altra will plant a tree through One Tree Planted for […]

Bajio, makers of blue-light filtering sustainable performance sunglasses built to save worldwide saltwater flats, advanced its environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked with calculating Bajio’s carbon footprint and providing a pathway to carbon neutrality. The Fly Fishing Climate Alliance is […]

Today, Matador Travel Equipment and Volcom released its Matador X Volcom Collaboration. Combining Volcom’s heritage in the surf community and Matador’s expertise in lightweight travel, the collaboration offers ultralight, packable solutions with its Packable Towel Poncho and Beach Towel. “Through this collaboration with Matador for Volcom’s 30th Anniversary, we are improving the surfing experience with […]