Archives: Press Releases

The next logical step for Enduro Bearing’s Maxhit technology is the introduction of its Maxhit bottom brackets. The brand’s patent-pending Maxhit bearing technology addresses weaknesses the company found in standard bottom bracket components that use several parts within parts, including small ball bearings that succumb to wear and corrosion. Bottom brackets “endure profound and intense forces […]

Scarpa, producer of footwear for mountain sports, heads into winter 2021/22 committed to sustainability and renewable resources, aligned with its Green Manifesto.  Every boot in its Maestrale or Gea RS or Maestrale and Gea ski boot collection was redesigned to incorporate Grilamid Bio and Pebax Rnew, plastics made with renewable resources, while a dollar from the […]

BOULDER, Colo. (Nov. 11, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, unveils its Fall 2022 collection featuring its most innovative products to date. Expanding upon its iconic lyngen, and lofoten collections, Norrøna introduces purpose-built products for big mountain freeride ski touring and mountaineering built to withstand all […]

GOLETA, Calif. – November 8th, 2021 – Knowing full well the adventure continues well beyond the carpet or the concrete, Deckers X Lab today launches the trail ready X-SCAPE NBK Mid. A hybrid of street sneaker meets hiking boot with the comfort of a slipper, the NBK Mid with its Vibram® N-Oil Litebase outsole excels […]

Smith has launched its Imprint 3D Technology, debuting in a first-to-market custom-crafted 3D printed snow goggle to address the wide range of face shapes and features while eliminating the one-size-fits-all approach to gear. The custom experience provides users with increased “all-day comfort, eliminates light leakage due to improper fit, removes pressure points or hot spots, and […]

Nordica launched two all-mountain touring ski collections in limited quantities, the Enforcer and Santa Ana Unlimited All-Mountain Touring Skis.  “Resort and backcountry skiing has morphed the last few years, especially since the life-changing pandemic,” said Nordica North America’s Director of Marketing Sam Beck. “Active skiers are skinning up with friends in the backcountry and resorts […]

Polartec announced the winners of its 2021 Polartec Apex Design Awards, the annual design award program “celebrating the finest products made from Polartec fabric technologies.”The winning products were selected from entries based on the “skilled and creative uses of Polartec.” This year’s Polartec Apex Awards campaign centers on “the importance of versatility and functionality for […]

TravisMathew, which is owned by Callaway Golf, has signed actor Chris Pratt as its first ambassador in the entertainment space. Pratt joins a roster of professional athletes including Jon Rahm, Matt Ryan, Jimmy Garoppolo, Corey Seager, and Alex Caruso. The partnership kicked off on November 8 with a multi-day charity flash sale benefiting Special Olympics, […]

STITCH Golf expands its golf bag family with the launch of the SL Cart Bag incorporating a unique blend of design and function to meet the needs of today’s golfer. “After constant requests for a cart bag, we are pleased to introduce our first ever STITCH® cart bag: The SL Cart Bag,” stated Brad King, […]

Purdey, 7L and Hajk are featuring HD Wool Apparel Insulation in their A/W 2021 outerwear collections. Developed for outdoor and lifestyle apparel, the insulation is   100 percent natural, renewable and durable. Furthering its excellent temperature regulating and moisture management properties. HD Wool Apparel Insulation supports farmers to start the ReGenerative Agricultural process by having […]

Front Runner Outfitters (Front Runner) released its 20-liter Pro Water Tank with Mounting System. Its low profile makes it an easy-to-handle solution for carrying water during vehicle travel and an additional size option to Front Runner’s product lineup. This 5.3-gallon water tank allows users to free up valuable room on their racks without sacrificing volume […]

Nautilus, Inc. (NYSE:NLS) announced that its JRNY digital fitness platform now includes a video library of instructor-led strength workouts for Bowflex SelectTech 552 and 1090 dumbbells. For a limited time, new JRNY customers will receive a one-year complimentary membership. Customers outside the U.S. and Canada will have access to the one-year membership beginning November 16, […]

Salomon announced that Noah Droddy will wear the brand’s road running footwear, gear and apparel as part of its U.S. athlete team and as the company’s first elite road running athlete. Droddy recently ran a 2:09:09 marathon at the Marathon Project, setting a personal record and becoming the ninth-fastest American marathoner in history. “Sometimes it […]

BOTE, maker of paddleboards and kayaks, released its Rackham Aero 11’ paddleboard in a limited-edition No Quarter design. The No Quarter Rackham 11’ comes with a suite of matching accessories. Known as The Waterman’s Board, the Rackham 11’ is the little brother to the original Rackham Aero 12’4”. Lighter in weight and smaller in stature, […]

Hest, a designer of sleep products for the outdoors, announced it received $2M in funding from new and existing investors to boost the brand’s product innovation, team growth and sales strategy.  Launched in 2019 with the goal to build portable beds, now offers car-camping sleep products sold online and at brick and mortar retailers in […]