Archives: Press Releases

Kora announces its Neema Collection, a lightweight blend of yak wool, merino and CoolMax Eco. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema is the latest in Kora’s line of Hima-Layer fabrics, a blend of 20 percent yak wool, 40 percent merino and 40 percent recycled polyester […]

In partnership with Parks Project, Igloo launched two special-edition Playmate coolers made with post-consumer recycled resin as part of its EcoCool Collection made with post-consumer recycled resin.  A portion of the proceeds from the sale of the custom-designed coolers will benefit the National Parks Conservation Association (NPCA) to help fund park conservancy projects in the […]

Suunto announces the addition of premium variants to the brand’s two award-winning sports watches, the Suunto 7 and Suunto 9. Both watches feature a new minimalistic design with high-grade five titanium bezels and turn-by-turn navigation powered by komoot, and the Suunto 7 receives a significant software update, integrating in-depth sleep tracking analysis, body resources management […]

25th March 2021, Åre, Sweden Klättermusen, maker of the world’s most refined mountaineering equipment, today announces a global partnership encompassing distribution, retail and creative collaboration, with Italian streetwear retailer and esteemed cultural conduit Slam Jam.  Beyond distribution and retail, Slam Jam will also collaborate with Klättermusen as a full-stack go-to-market global partner, providing every level […]

Backcountry announced the addition of three athletes to its team. Kalen Thorien and Nils Mindnich will wear its owned brand, Backcountry Gear & Apparel (BG&A), during outdoor pursuits, competition and training. Toby Miller will wear winter outerwear and insulation from BG&A for all on-snow activities, training and competitions. “Supporting elite-level athletes who are all-around great […]

Brandon Semenuk’s first Etnies pro shoe, the Semenuk Pro, launches globally with his latest video project, Amygdala. The Amygdala is an area of the human brain that represents a person’s core fear system. The video asks the viewer if Semenuk chooses to ignore his or if he simply does not have one. Semenuk worked closely […]

 Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry.   McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces to last year’s Finals. Additionally, McCoughtry […]

Kitsbow introduced its Reusable Face Mask, HEPA type*, with adjustable head straps for a customized fit for indoor and outdoor pursuits.  In March 2020, Kitsbow was among the first to commercially-produce reusable fabric face masks and offered a HEPA-type filter for protection. One year into the pandemic, Kitsbow continues to refine its face mask design […]

Alta announced it had finalized its 2021 Elite Ambassador Team with Ryan Montgomery and Justin Grunewald. Throughout this year’s sponsorship, each of the 20 ambassador athletes will represent Altra at events and on social media, share their experiences and wear Altra footwear for training and competition. Montgomery is preparing for a 100-mile race while coaching […]

Skratch Labs announces the release of a new product line, Sport Crispy Rice Cakes offering a real food energy source for athletes. The product is made with brown rice, wild rice, red rice, and quinoa. “Rice as the first ingredient sets these light, puffed treats apart from other products on the market,” said founder, Dr. […]

Today, Igloo dropped new Disney Mickey and Minnie Mouse soft cooler bags. With four custom styles, including a cooler backpack and cooler tote bag, these special-edition bags include character design details and join its existing collection of Disney-inspired Playmate coolers also featuring Mickey and Minnie Mouse.     “There’s nothing like collaborating with Disney, and […]

Allen Iverson and Reebok’s Question Mid ‘Why Not Us’ sneaker has launched. This drop follows the release of the narrated film titled “Why Not Us” which celebrates Iverson. First launched by the brand in 2006, the Question Mid ‘Why Not Us’ sneaker was worn five years earlier by Allen Iverson during the 2001 East/West Exhibition, where he led […]

Reebok, in partnership with online education platform Yellowbrick, national education and workforce nonprofit JFF, and sneaker and fashion retailer APB, announced the launch of online education and mentorship program aimed at preparing ages 17-to-20-year-olds to develop knowledge, skills and experience in the sneaker industry. Based on a successful pilot in 2020 that served 15 students, […]

OGDEN, Utah (March 18, 2021) — In a historic first in the sport of Nordic skiing, American skier and Salomon athlete Jessie Diggins has won the FIS Cross Country World Cup Overall title, concluding a standout season for the 29-year-old from Minnesota. It is the first time in history that an American woman has won […]