Archives: Press Releases

STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years old, he decided to […]

Skratch Labs announced the release of its Sport Vegan Recovery Drink Mix. This new, plant-based version of its milk-based Sport Recovery Drink Mix, is the result of feedback from vegan consumers and designed for vegan athletes who need a convent drink post-workout. “When you shake up this frothy, smooth drink, its chocolatey aroma may just […]

Stitch Golf announced that the U.S. Walker Cup team will carry custom Stitch golf bags, headcovers and pouches during its 2021 matches.   “The Walker Cup is the pinnacle of amateur golf and Stitch Golf is honored that the United States team will be carrying our products in their upcoming matches,” said Brad King, CEO, […]

Saucony today released its refined Ride 14, the brand’s signature neutral shoe. “As we bring new people into our sport, we want them to have the best experience possible,” said Shawn Hoy, Saucony’s senior vice president of global product and innovation. “The Ride 14 is built to deliver everything a new runner desires; the step-in […]

Spring is prime bass fishing season. Offshore Lifestyle dropped its Bass Capsule Collection to celebrate North America’s most popular game fish. For more product information, go here. Photo courtesy Offshore Lifestyle. From left to right: Largemouth Bass windbreaker, Icon hat, Haulin’ Bass trucker hat, On the Line t-shirt, and the Haulin’ Bass t-shirt.    

Astral announced that its sponsored athletes, Nouria Newman and Aniol Serrasolses each took home top honors at the 2021 Whitewater Awards. Serrasolses won Male Rider of the Year, while Newman was named Female Rider of the Year. Newman, shown above, claimed her fifth consecutive Rider of the Year title, capping a year featuring four first […]

Ikon Pass announced its Ikon Pass First Tracks, a free benefit for Ikon Pass holders for Winter 2021/22.  Currently, Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Sugarbush Resort, Snowshoe, Crystal Mountain, Tremblant, Blue Mountain, Deer Valley Resort, and Solitude Mountain Resort will offer Ikon Pass […]

100% pushed the boundaries of technical mountain bike riding apparel with the launch of its Spring 2021 Collection which balances function and design. Leading off is its R-Core Concept. When paired with the R-Core X pant, the R-Core Concept combo offers mobility in the riding position. The two-piece unit includes a long sleeve stretchable body […]

This Spring, Baffin combines fashion and function with the revival of its unisex Patio Clog, from the Canadian brand’s Patio Collection. Inspired by the recent popularity of clogs and the ongoing movement of utilitarian design, especially in the footwear industry, Baffin has shown a renewed focus on its rubber clog silhouette. Baffin’s heritage and expertise […]

Aqualung announced the launch of its XSCAPE collection. Featuring a 100 percent neoprene-free wetsuit and a rash guard made from sustainable materials, the XSCAPE line is designed for a variety of water activities and reflects Aqualung’s commitment to innovation, ocean discovery and sustainability. Made with Yulex eco-friendly natural rubber and stretch fabric, the 4/3mm XSCAPE […]

For spring 2021, TerraTrike is offering its Gran Tourismo Sport, or GTS, to the growing category of all-road endurance cycling.  Quick enough to jump into a fast group ride but comfortable enough for long hours in the saddle. The GTS offers a 7000 series alloy frame with redesigned wishbone seat stays and duplex chain stays […]

Saucony released its new Freedom 4, engineered for the run, the gym and all-day activities with an updated with its PwRun PB cushioning to better handle lateral movement. “The Freedom 4 is the perfect choice to knock out all your training needs,” said Shawn Hoy, Saucony’s senior vice president of global product and innovation. “Yet, […]

Roval’s 2021 Control Carbon combines low weight and strength found in its Control SL rim with the DT Swiss 350 hubs. Durability, precision and performance can be found in this new Carbon Control set. Carried over from the World Cup-proven Control SL Wheelset, benefitting from the development process that led to its Control SL, the […]

Original Penguin Golf brand ambassador Cameron Smith won the 2021 Zurich Classic of New Orleans with partner Marc Leishman for his third PGA Tour victory. “We congratulate Cameron for sinking the winning putt and another thrilling playoff victory,” said Oscar Feldenkreis, President and CEO, Perry Ellis International. “With three victories now on Tour, all of […]

A new paper published in Frontiers in Sports and Active Living found Nike’s Vaporfly 4% significantly reduced running times for both elite male and female competitors. The study analyzed seasonal best times for elite male and female runners in three race categories – 10 kilometers, half marathon and marathon races – between 2012 and 2019. […]