Archives: Press Releases

Burton will release a limited-edition collection of snowboards, boots and bindings, marking its second collaboration with the late Virgil Abloh, the American fashion designer, entrepreneur and artistic director of Louis Vuitton’s menswear from 2018 until his death in early 2021.   The collection, “Burton c/o Virgil Abloh,” of ten snowboards will be digitally auctioned off […]

Lowa Boots expanded its ambassador team with the addition of hiker Alexandra Garcia.  Garcia works with the Appalachian Trail Conservancy as its Latinx partnerships coordinator and is a founding board member of the AWE Summit Scholarship Foundation. She is also an adventure fundraising alumni for The Cairn Project. Garcia’s most notable hikes include: Mount Whitney […]

Dovetail Workwear launched its DX Ranch Collection featuring Cordura brand fabrics. Influenced by the hardworking women of the DX Ranch—a fourth-generation Oceti Sakowin ranch on the Cheyenne River Sioux Reservation in South Dakota—who helped inform and inspire the function and designs of the collection that includes the DX Bootcut pant. The collection comes in two […]

Enduro Bearings announced its 2022 sponsored individual and team athletes competing globally in road, MTB, gravel, and cyclocross. All athletes will run Enduro bearings and components, including its MaxHit bottom brackets and headsets and Torqtite bottom brackets. Enduro Bearings 2022 sponsored riders include: Geoff Kabush: XC/Gravel/CX, 15x Canadian Champ, 3x Olympian Katerina Nash: XC/Gravel/CX, CX […]

Kitsbow Cycling Apparel is expanding its women’s apparel line with the Madrone Short offered in two inseam lengths (7-inch and 11-inch) and sized by the waist, initially from 26-inch to 36-inch with expanded sizing to include smaller and larger sizes. The shorts come in three colors, Black Olive, Gunmetal Grey and Black. “We designed the Madrone to […]

Morakniv, creator of Swedish knives since 1891, released a collection of outdoor knives and carbon steel versions of two of its more popular woodcarving options. Scout 39 and Scout 39 Safe are the latest in the Scout category, dating back nearly a century. The two woodcarving knives include the Woodcarving 106 and 120 in carbon […]

For Spring 2022, Delaine & Co. will introduce Americana style Merino wool ski sweaters for men and women, featuring domestically sourced yarns in bold colors.  When Delaine Founder Scott MacKenzie’s vintage wool ski sweater sparked an exchange at a chairlift in March 2020, it was a lightbulb moment for the entrepreneur. His parents gave him […]

SAN DIEGO, Calif. – March 9, 2022 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited to welcome Gustav Iden to the 100% […]

LifeStraw announced the spring launch of its Peak Series water filtration system designed for use in the outdoors and backcountry. The series features six products in lightweight and compact carrying options, including the Personal Water Filter Straw, the 650 ml and 1L Collapsible Squeeze Bottle Water Filter System, the 3L and 8L Gravity Water Filter System, […]

Charge, the electric bike brand, announced its 2022 Women in Charge brand ambassador program. The company said it “selected inspiring women across sports, fitness, health and wellness to lead the program,” but will continue to highlight all women who participate in the cycling industry. “We recognize that the cycling industry often underserves and underrepresents women,” […]

Gill Fishing, the technical and lifestyle apparel manufacturer for anglers, has launched a technical apparel collection. The warm-weather collection features XPEL technology, a plant-based fabric treatment that shields away water, blood, oil, and muck without changing the breathability or feel of the four-way stretch fabric and delivers 50+ UV protection. “The fishing market is saturated with summer […]

This Fall, 100%, the San Diego, CA-based sports performance brand, will leverage its goggle and eyewear knowledge to launch its first collection of snow goggles. The Brand has collected insights from ambassador snow athletes worldwide to support the development of the launch, including snowboarder  Zoi Sadowski-Synnott, who captured Olympic Gold in Slopestyle and Silver in […]

Mystery Ranch, in partnership with Invista Cordura, will debut this August its Cordura re/cor RN66 District Series of everyday carry bags and packs, including District 2, 4, 8, 18, and 24, for Fall 2022. Alex Kutches, president, Mystery Ranch, said, “Our company partnership with Cordura has a long and special history, but the launch of the […]

Lululemon released its first footwear collection with four women’s styles, including its first running shoe, the Blissfeel. The company said it would release three more women’s specific shoes in the coming months and a men’s footwear collection in 2023.   “Footwear is the natural next step for us to expand and apply our long history […]

BOULDER, Colo. (Mar. 8, 2022) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its new Waterproof Pill Canister, an ultralight and durable case engineered to keep pills and supplements dry and organized during travel. The food-safe and dishwasher-safe design offers an airtight and waterproof method of transporting a week’s worth […]