Archives: Press Releases

Cortez, CO – July 13, 2021 – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces Sportlite, a minimalist technical daypack series for Spring 2022. Sportlite delivers reliable performance for active hikers and outdoor adventurers who prefer a simple, focused feature set. Sportlite Series Shared Features: AirScape® Backpanel Atilon foam framesheet enables dynamic […]

Isbjörn of Sweden introduces its Panda Hoodie with 48 percent recycled polyester for the Spring/Summer 2022 season. With a focus on fine-tuning existing products to make them more sustainable and durable, the Hoodie is made from Bluesign-approved fabric, which is a mix of nylon and recycled polyester. A vibrant Bluesign-approved color palette of seven colors […]

100% and All-Star Fernando Tatis, Jr. have teamed up for their first eyewear collaboration. The 100% x Tatis 23 limited-edition eyewear collection brings Tatis’ signature hand-painted “Gold” to 100%’s Speedcraft and S3 Sport performance sunglasses in time for MLB All-Star Week. The sunglasses feature Hiper Gold Mirror Lens Technology to ramp up contrast and colors. […]

Asics announced that its Sunrise Red NFT Collection will be offered by digital auction starting on July 15. The 189-piece collection includes nine digital footwear products, including the Gel-Lyte III, Gel-Quantum 360, Metaracer models, and a pair of Asics flip-flops and sandals. The nine shoes will be featured in a limited edition release of 20 […]

  Astral announced it is a Bluesign-approved System Partner and comes on the heels of releasing its Bluesign-approved PFD shell, featured in four of the brand’s lifejackets for S21. Bluesign, founded in 2000, assists brands with sustainable textile supply solutions. Through its criteria and analysis for on-site system implementation, Bluesign aims to “reduce the textile […]

IZIP Bikes celebrates its 15 year anniversary this summer. Founded by Malcolm Currie, the company’s origins are rooted in the EV1 automobile, the first mass-produced electric car.  “Electric bikes and all the incredible opportunities they afford have always been near and dear to my heart,” explained Chief Commercial Officer, Larry Pizzi. “When I joined the […]

Life Time announced a new partnership with Trail Sisters to increase participation and opportunity in trail running. Life Time will serve as the presenting sponsor of Trail Sisters’ first run event, the Women’s Trail Half Marathon in Buena Vista, CO on September 11. A Trail Sisters Coaching Grant presented by Life Time will be created […]

  USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes in preparation for its inaugural Olympic Games in Tokyo. Gnarly Nutrition’s products are certified by NSF International, the accredited American certification body that offers an independent, third-party test to certify products meet public health and safety standards, […]

Lululemon announced it would begin to make yoga accessories from Mylo material—a mushroom-derived material. “As a premium athletic brand, having innovative and proprietary fabrics and other materials that help guests feel their best to perform their best is something we’re proud of,” said Sun Choe, chief product officer, Lululemon. “Sustainable innovation will continue to play […]

This week, Altexa Srl/HDry and GHS Holdings announced the launch of its HDry ‘b5’ a bio-based, waterproof 3D laminate, for Summer 2021.   HDry ‘b5’ bio-based membrane offers the opportunity to reduce dependence on fossil fuels on active performance gear with a bio-content rate of 53 percent, resulting in a high range of responsible technical […]

Norrøna announced new all-season offerings for its Spring 2022 collection. The falketind collection, designed for mountaineering and hiking in variable weather conditions, received upgrades with the introduction of the “lightest, most packable waterproof and breathable jacket and pant in the brand’s history—the falketind Gore-Tex Paclite Jacket and Pant.” Also new are the falketind Aero60 Hood […]

Vasque footwear introduced two new styles for SS22 — Torre AT GTX and Torre XT GTX. To date, the Torre is the brand’s “most technical, innovative hiking boot family.”   “We’re proud to introduce the all-new Torre Family into our line,” said Bryce Wernsman, president, Vasque Footwear.  “The Torre Family is built to meet the demands […]

The Waterman’s gala returns for an in-person event scheduled for August 14, 2021, at The Ranch at Laguna Beach. The Surf Industry Manufacturers Association (SIMA) will honor four-time world champion and 2021 Olympian Carissa Moore as Waterman of the Year; musician, artist and ocean environmental brothers Ben, Joel and Peter Harper as Environmentalists of the […]

Cambridge, Ontario, July 7, 2021 – Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and implementing manufacturing processes that […]

Deckers X Lab released its BA DA DA (based on the Zulu word for sandal). Part of its KO-Z line of footwear, the sandal features an asymmetrical strap for a more secure fit and a meta-rocker midsole for mobility, flow and comfort. The sandal offers a soft toe post, and its hemp construction aids in […]