Lululemon Creates Yoga Accessories From Mushrooms

Lululemon announced it would begin to make yoga accessories from Mylo material—a mushroom-derived material. “As a premium athletic brand, having innovative and proprietary fabrics and other materials that help guests feel their best to perform their best is something we’re proud of,” said Sun Choe, chief product officer, Lululemon. “Sustainable innovation will continue to play […]

HDry North America Launches HDry ‘b5’ Bio-Based Waterproof 3D Laminate

This week, Altexa Srl/HDry and GHS Holdings announced the launch of its HDry ‘b5’ a bio-based, waterproof 3D laminate, for Summer 2021.   HDry ‘b5’ bio-based membrane offers the opportunity to reduce dependence on fossil fuels on active performance gear with a bio-content rate of 53 percent, resulting in a high range of responsible technical […]

Norrøna Goes Ultralight For Spring 2022

Norrøna announced new all-season offerings for its Spring 2022 collection. The falketind collection, designed for mountaineering and hiking in variable weather conditions, received upgrades with the introduction of the “lightest, most packable waterproof and breathable jacket and pant in the brand’s history—the falketind Gore-Tex Paclite Jacket and Pant.” Also new are the falketind Aero60 Hood […]

Vasque Introduces New Core Hiking Styles For SS22

Vasque footwear introduced two new styles for SS22 — Torre AT GTX and Torre XT GTX. To date, the Torre is the brand’s “most technical, innovative hiking boot family.”   “We’re proud to introduce the all-new Torre Family into our line,” said Bryce Wernsman, president, Vasque Footwear.  “The Torre Family is built to meet the demands […]

Waterman’s To Host In Person Gala In August

The Waterman’s gala returns for an in-person event scheduled for August 14, 2021, at The Ranch at Laguna Beach. The Surf Industry Manufacturers Association (SIMA) will honor four-time world champion and 2021 Olympian Carissa Moore as Waterman of the Year; musician, artist and ocean environmental brothers Ben, Joel and Peter Harper as Environmentalists of the […]

Kodiak Commits to Sustainability with “Built for What Matters” Initiative

Cambridge, Ontario, July 7, 2021 – Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and implementing manufacturing processes that […]

Deckers X Lab Introduces Ba Da Da Sandal With Asymmetrical Strap

Deckers X Lab released its BA DA DA (based on the Zulu word for sandal). Part of its KO-Z line of footwear, the sandal features an asymmetrical strap for a more secure fit and a meta-rocker midsole for mobility, flow and comfort. The sandal offers a soft toe post, and its hemp construction aids in […]

Big Agnes Commits To 100 Percent Renewable Energy In Colorado And Utah Facilities

Big Agnes announced it had committed to using 100-percent renewable energy to power three U.S. facilities. For its company headquarters, the brand has partnered with the City of Steamboat Springs to purchase renewable energy from its local utility provider, Yampa Valley Electric Association, through its Green Choice Program. The camping equipment brand currently leases its […]

KUIU x Nevada Department of Wildlife, Complete Third Conservation Direct Initiative

KUIU intends to preserve hunting for generations with the latest effort from its Conservation Direct program. Conservation Direct is a conservation initiative consisting entirely of company and customer-funded efforts, using every dollar invested to complete each project. These directives are based on environmental needs identified by organizations in the game and habitat management categories to […]

Salomon Sets Sustainability Goals For Its Ambassador Athletes + Events

Salomon announced its sports marketing sustainability goals. The brand, which has long-term partnerships with mountain athletes and local sports communities, pledged to commit to improve its carbon footprint for in-person events and reduce the environmental impact of its athletes and ambassadors by 2025.  Its two-pronged approach around events and athletes will begin with it conducting […]

Ben’s Introduces Tick Fence Repellent

“An estimated three-quarters of all Lyme disease cases come from ticks picked up during activities around the home,” said Ben’s maker of insect repellents. The brand wants to lower that statistic by introducing Tick Fence, a repellent that “effectively kills and repels ticks that may carry Lyme disease,” and recommends consumers “treat grass, vegetation, leaf […]

Dynaplug Enters The Road Tubeless Market

As road tubeless gains in popularity and more wheel and tire manufacturers support tubeless road setups, Dynaplug launched two tool options, Dynaplug Air Road and Carbon Ultralite Road Racer. Each tool was redesigned to meet the needs of the road cyclist, providing puncture repair and inflation options to expedite a flat repair. Optimized for tires […]

Polartec Releases Innovation Timeline

Polartec has released its innovation timeline as part of the company’s Peaking Since ’91 campaign. The timeline begins with the 1981 invention of Polar Fleece, highlights the 1991 founding of the Polartec brand and continues through to the present day. It also illustrates the creation of its broad range of performance fabric technologies, collaboration with […]

Saucony Launches Xodus 11 Trail Shoe

Saucony released its Xodus 11 “challenging runners to ‘get out and stay out’ in the “most plush and protective trail shoe yet.” The Xodus 11 was created for long runs on rugged terrain for all levels and runners’ ability. The multi-directional lug pattern, underfoot rock shield and PwrTrac rubber offer grip and protection when digging into […]

Hologenix Introduces Pure White Celliant

Hologenix announced that its R&D team had found a way to embed its flagship product, Celliant, into fibers that allow those fibers to be pure white, expanding the potential application of Celliant. Making pure white possible also makes delicate pastel fabrics possible or any color. Pure white Celliant still captures and converts body heat into […]