Archives: Press Releases

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Radiant® Rechargeable Utility Light and INOVA® T4R® PowerSwitch™ Rechargeable Tactical Flashlight. Available at retail in fall  2021, the new rechargeable flashlights provide powerful, professional-grade illumination with shockproof, crushproof and weatherproof durability.  “We are very excited to introduce the […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the HookLock™ Locking Bungee and SlideLock® Carabiner Bungee, both with an integrated locking feature. Available at retail in fall 2021, the SlideLock and HookLock bungees allow users to achieve a confident connection with or without tension, preventing accidental detachment and […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Flashflight® Rechargeable Light Up Flying Disc featuring a new Disc-O TechTM color selection LED module. The exciting upgrade to the iconic Flashflight Flying Disc will be available at retail in fall 2021. “At Nite Ize, we’re […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the DoohicKey® Ratchet Key Tool, sure to be  an instant hit with everyday carry enthusiasts. Available at retail in fall 2021, the new multi-tool allows for quick fixes in tight spaces and on-the-go.   “Our DoohicKey multi-tools continue to resonate […]

NexTex Innovations will introduce its expanded collection of TurboDry technology performance materials at OR Summer Market, Booth 50035-UL, August 10-12 in Denver, CO TurboDry technology is a “patent-pending fabric construction that wicks moisture away from the skin keeping users dry, comfortable and more equipped to efficiently maintain their core body temperature,” said the brand. The […]

Pearl Izumi’s Fall 2021 line offers mountain biking outerwear layers, a gaiter for gravel rides and products that transition on and off the bike. “Our technical mountain bike apparel continues to be a huge push for the brand, and this fall season we’ve really invested in designs and technology that allow you to perform your […]

VAIL, Colo. – July 29, 2021 – The Colorado Snowsports Museum Hall of Fame is honored to announce the Hall of Fame class of 2021, an impressive group of industry pioneers, inspirational individuals and world-class athletes who will be formally inducted on August 22 at the 2021 Hall of Fame Celebration in Vail. The Induction […]

KUIU announced the release of its redesigned Chugach TR Rain Gear Series. This is the brand’s latest offering of breathable, packable rain gear for ultralight hunting. The streamlined design offers lower weight/bulk when packed and with the addition of Torain technology, the waterproofing, durability and breathability are increased making for unsupported backcountry hunts. The Torain […]

MANCHESTER, Vt. (July 28, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, announces the launch of the Helios Blackout Rod collection. The new fly rod collection is hand-built at the Orvis Rod Shop in Manchester, Vermont, and is a high-concept series of premium fly rods that will provide […]

Swedish circular sportswear brand Houdini is “setting a new standard for product circularity” digitizing its One Parka, launching August 2021, and committing to “digitizing and connecting all its garments to the cloud by 2023” as part of the company’s pledge to transition its entire ecosystem to 100 percent circular by 2030. Made possible by a […]

OrthoLite said it “recognizes a powerful opportunity to lead the sustainability revolution in footwear.” Among one of several actions that will be announced in 2021, OrthoLite unveils its Zero Waste Initiative. OrthoLite an insole supplier for “over 350 footwear brands worldwide, across all categories—athletic, running, comfort, golf, lifestyle, and fashion—are also used “in more than […]

Ignik has released a new product, the FireCan, a portable propane-powered firepit that replaces traditional wood fires for a safer, more contained campfire experience. “We’ve seen a huge increase in the popularity of firepits in recent years as people look to create that quintessential campfire experience in a more convenient and controlled way,” said Peter […]

Mantra Labs announced a new partnership with Camp Gladiator (CG), a fitness platform and wellness community, for 2021. The partnership includes being the “official nutrition partner” of its CG Games which “brings together over 15,000 athletes nationwide to test endurance, strength, agility, and speed.” “There is an overwhelming sense of community with Camp Gladiator and a […]

Missoula, Mont. (July 27, 2021) – VIM & VIGR, creator of stylish and comfortable compression socks for all walks of life, announces the launch of its fall 2021 collection of graduated compression socks, leg sleeves and tights, hitting retailers in August. This fall is the perfect time to replace your old, do-nothing socks with the […]

Wildsyde vintage ebikes is introducing new models and upgrades for 2021. Its Wildsyde Vintage E-Cruiser range has been revamped to include a 48v 20ah battery producing 960wh, with a cruising range of up to 50 miles, color-coordinated full-length front and rear fenders, an integrated rear rack, hydraulic disc brakes with motor inhibitors, oversized headlight, and […]