After a 27-year tenure at Nike, Larry O’Brien will help OrthoLite further strengthen and expand upon the company’s longtime partnership with Nike across all categories.
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Hologenix Adds Jim Calhoun To Board
Hologenix LLC, the maker of Celliant fibers, appointed Jim Calhoun to its Board of Directors and elected Bill Werlin its chairman.
Lululemon Not Concerned About Amazon Possibly Entering Activewear
“I think Amazon is mostly around commodity product. That’s not our sandbox,” Laurent Potdevin, Lululemon’s CEO, told CNBC.
Amazon Working On Athleisure Line
Amazon has partnered with two well-known Taiwanese sportswear manufacturers – Eclat Textile Company and Makalot Industrial Co. – to develop its own line of athletic apparel, according to a report from Bloomberg.
New Era Partners With Learfield On Hispanic Collection
Learfield Licensing Partners, a trademark management agency specializing in licensing and branding, announced alongside neweracap.com, the launch of the Hispanic Heritage Collection in honor of Hispanic Heritage Month.
Activist Group Pushes For Major Changes At Deckers Outdoor
Marcato Capital Management, in its proxy statement seeking to replace all 10 Deckers Outdoors’ directors with its own squad, detailed an extensive plan to reimagine Deckers, including the sale of non-core Ugg brands, a rash of store closings, additional cost-reduction initiatives, and aggressive stock buybacks
Adidas To End AC Milan Contract
Adidas is expected to end its 20-year deal to manufacture AC Milan football kits, according to numerous reports. New Balance and Under Armour are said to be two of the leading brands to replace Adidas next season.
Russell Looks To Build On Retail Momentum
As detailed in a letter to dealers last week, Russell Athletic has decided to exit the team uniform business. But it’s only because management feels it required more emphasis on bigger opportunities on the consumer retail side of the business, Matt Murphy, Russell’s VP of marketing, said in an interview with SGB.
Russell Throws In The Towel On Uniforms
Kevin Reber, VP of sales, Russell Athletic, said in a letter to team dealers, “We are proud of our heritage, but to build lasting relationships with a new generation of athletes, we will need to focus our efforts and play to our strengths.”
Women’s Footwear Standout Performer During 2017 Back-To-School Season
Adidas brand led the charge with 70 percent growth in women’s athletic footwear sales over the back-to-school season, according to recent reports released by SSI Data.
Six:02 Hopes Lightning Strikes Twice With Second Fenty Puma Team-Up
The pop-ups that debuted yesterday, in addition to Six:02 stores and its e-commerce site, are the only non-Puma outlets where customers can purchase Fenty University.
Russell To Exit Team Uniforms
In a letter to team dealers, Russell Athletic said it was exiting the team uniform business to allow greater emphasis on the consumer retail market.
Shoe Carnival Testing Puma Shops
Following last year’s promising roll out of Nike shops, Shoe Carnival is testing Puma in-store shops in several stores.
Will Sports Marketing Change Post-Bribery Scandal?
Will the arrest of Jim Gatto, the director of global sports marketing at Adidas, in the college basketball bribery scheme soon lead to charges against other sports industry execs and an overhaul of sports sponsorships?
Collaborations: Footwear Turns Into Fashion
Collaboration among brands with celebrities, athletes and designers are growing at an unprecedented rate.
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