Nike’s new "Don't Do It" ad has drawn solid support from viewers although it if falls short of the marketer's 2018 Colin Kaepernick ads on a couple key measures, according to findings from Ace Metrix, which tracks advertising effectiveness. (Read More)
Nike has renewed its sponsorship deal with Stade Toulousain, the French rugby club. (Read More)
The Nike EYBL, one of the most prominent AAU basketball organizations in the country, announced that it is canceling all of its scheduled events for 2020. (Read More)
John Donahoe, CEO of Nike, sent a memo to employees regarding George Floyd's death where he said, "Nike is opposed to bigotry" and supports the nationwide peaceful protests. (Read More)
Murray State Athletics announced a new multi-year partnership with Nike, serviced by BSN Sports. Murray State joins the BSN Sports Collegiate Select program benefiting all 15 sports programs. (Read More)
Nike Inc. announced that John Thompson, Jr., a director of the company since 1991 and legendary coach of the Georgetown University men’s basketball team, has decided to retire. (Read More)
Shawnee State University in Portsmouth, OH entered into a multi-year partnership with Nike through BSN Sports to continue to make Nike the official apparel of SSU Athletics. (Read More)
Liverpool, the English Premier League club positioned to win its first title in more than 30 years, has reached a settlement with Nike that will allow the team to continue to wear their New Balance kit until the end of the season. (Read More)
DePaul University announced that it has entered into a multi-year partnership with Nike through BSN Sports to continue to make Nike the official apparel of DePaul Athletics. (Read More)
Nike was left with an unpaid bill of $32.1 million in the bankruptcy of J.C. Penney, according to court documents. Other firms in the active lifestyle space landing on the list of the top-50 unsecured creditors included Adidas, owed $7.1 million; Supreme International, $5 million; Izod, $4.6 million; and New Balance, $3.2 million. (Read More)
The University of Indianapolis athletics department entered into a multi-year partnership with Nike through BSN Sports. The agreement, which will commence on July 1 is part of BSN Sports' Collegiate Select program. (Read More)
Nike released an update on the company’s operations in light of the coronavirus, including where stores have reopened and the slowing of product shipments to wholesale customers. (Read More)
Nike Inc. was left with the largest unsecured claim in the bankruptcy filing of Stage Stores. Skechers, Adidas and Columbia Sportswear were also among the Top 20 unsecured creditors. (Read More)
Higg Co., a developer of sustainability measurement tools, has hired former Nike executive, Del Hudson, as the company's new VP of marketing and communications. (Read More)
In recognition of frontline healthcare workers combating COVID-19 around the world, Nike will partner with nonprofit Good360 in the U.S. and local organizations across Europe to donate more than 140,000 pieces of footwear, apparel and equipment globally. (Read More)
A federal judge ruled in favor of Nike in a dispute over NBA star’s Kawhi Leonard signature "Klaw" logo. (Read More)
Nike has signed Sabrina Ionescu, who was selected first overall in the 2020 WNBA draft and has been the most hyped women's basketball prospect in recent years. (Read More)
Nike Inc. announced senior leadership changes to continue accelerating growth in its flagship market. Effective June 1, Nike veteran Ann Hebert, vice president of global sales, will become vice president, general manager of North America Geography, succeeding long-time executive Tom Peddie who is retiring from Nike. (Read More)
Supporting the shift to stay home amidst the coronavirus, Nike is giving all athletes the digital resources they need to stay active indoors with free tools that span a range of digital content and platforms (Read More)
Nike has signed a deal to replace Under Armour as the sponsor of Temple University, effective July, 2020. (Read More)