SGB Executive

Jordan Brand’s led growth among segments, women’s led genders, and Nike Direct grew at three times the pace of wholesales sales in Nike’s fiscal year ended May 31, 2021.

The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of June 21, 2021 covered in the SGB Updates and delivered to your inbox every business day. This week’s Athlete is Oregon native Ryan Crouser who “obliterated” the shot put World Record at last week’s Olympic Trials.

At Hibbett Sports Investor Day on Thursday, Hibbett’s officials provided a deep dive into its merchandising shift in recent years toward athletically-inspired fashion products that are being guided by five customer personas: Streetwear Hound, Fashion Titan, Basketball Obsessed, Sports-Style Fanatic and Alpha Jock. Officials also elaborated on how the shift has helped Hibbett become a more important distribution point for key vendor partners.

Earlier this year, after more than 40 years as a French-made watersports icon, BIC Sport merged with Tahe Outdoors to become a new brand, TAHE. North American Marketing and Product Manager, Jimmy Blakeney, discussed the merger with SGB Executive.

Winnebago Industries Inc. reported sales grew 138.7 percent in the fiscal third quarter ended May 29 and said backlogs remain at record levels due to “exceptional growth” in consumer demand for pursuing the outdoor lifestyle.

At CNBC’s Evolve Global Summit, Adidas CEO Kasper Rorsted said he expects the fashion industry will be forced to improve its sustainability practices as it faces increasing scrutiny over its poor record. However, he believes many companies still aren’t making enough of a commitment.

At Jefferies 2021 Virtual Consumer Conference, Cliff Sifford, vice chairman and CEO at Shoe Carnival, said the off-pricer’s strong recent performance is partly because it didn’t cancel orders in the early stages of the pandemic and was rewarded with orders as inventory became scarce. However, he said those vendor partnerships have been built over time.

In a retail sales study conducted by the NPD Group from August 2020 to February 2021, the past pandemic year saw growth in specific outdoor categories, with golf and cycling in the lead.

From Montgomery, AL, to the Midwest and the Rocky Mountains, artificial whitewater parks are sweeping across the U.S. as communities embrace the economic potential of their local waterways and recognize the recreational and revenue value.

Smith & Wesson Brands Inc. reported its fourth consecutive record-breaking quarter and awarded sizeable annual bonuses to its employees as the firearms giant surpassed $1 billion in sales for the first time in its 169-year history. Sales doubled in the fiscal year ended April 30

The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of June 14, 2021 covered in the SGB Updates and delivered to your inbox every business day. This week’s Athlete is Claire Curzan. A 16-year old from Cary, NC, she will be one of the youngest competitors in this year’s Olympic games.

At CNBC’s Evolve Global Summit, Lauren Hobart, CEO of Dick’s Sporting Goods, said she believes that many consumers have permanently embraced active apparel and outdoor hobbies as a result of the pandemic. However, she also elaborated on the supply chain hurdles the chain faces catching up to that newfound demand.

At the Evercore ISI Consumer & Retail Summit, Academy Sports and Outdoors’ top executives discussed not only the healthier prospects for sales coming out of the pandemic but margins as well.

The Adventure Travel Trade Association surveyed adventure accommodations worldwide between February and April 2021 to learn more about outfitters’ current business status and outlook as the travel industry recovers from the pandemic.

Bombas was the top-ranked U.S. active/casual lifestyle brand in Stifel’s just-launched Sustainable Lifestyle Brands Index. Also making the Top 5 were Patagonia, at number two; The North Face, three; Adidas, four; and Allbirds, five.