Nike Touts Payback From Consumer Direct Acceleration Strategy

“As I said before, and I’ll say again, these are times when strong brands can get stronger, and that’s what Nike did this past year,” said John Donahoe, Nike’s president and CEO, at the company’s 41st annual meeting. He attributed much of the gains to progress coming from its Consumer Direct Acceleration strategy.

Nike, Lululemon, Crocs, And Converse Scoring With Teens

Piper Sandler’s 42nd Semi-Annual Gen-Z Fall Survey found athletic apparel and footwear continue to retain strong appeal among teens. Within apparel, Nike and Lululemon reached new highs in preference. Within footwear, while Nike reigned supreme, Converse and Crocs gained share whereas Vans declined.

Bank Of America Sees Five Megatrends Behind Sportswear

In a new report, Bank Of America identified five “megatrends” expected to drive sports apparel and footwear categories in the years ahead: Health & Wellness, Female Sports Participation, Hybrid Working Models, Affordable Luxury, and Sustainability.

Skechers CFO Discusses Supply Chain Uncertainty

At a virtual fireside chat at Morgan Stanley Global Sporting Goods Day, John Vandemore, CFO, Skechers USA, said the footwear giant has limited exposure to Vietnam compared to the brand’s competitors but still faces many unknowns due to the overall supply chain disruption.

Wall Street Reacts: Nike’s Q122

Shares of Nike Inc. fell 6.2 percent on Friday after the athletic giant slashed its growth outlook for the current year due to COVID-19-driven port congestion and factory shutdowns in Vietnam. A few analysts remained cautious on Nike’s stock given the uncertainty around the supply chain and China growth but Wall Street remains bullish on the brand’s long-term growth prospects.

Inside The Call: Nike Slashes Outlook On Supply Chain Woes

Nike Inc. said demand for the Nike Brand remains robust, but the combination of port congestion and COVID-19-driven factory shutdowns in Vietnam will cause sales for its current fiscal year to come in well below targets. Inventory shortages are also expected to continue until the second half of the calendar year 2022.