New Balance Wakes Up Boston For Daybreaker Session
On the Friday before the 2017 Boston Marathon, New Balance was able to get over 500 people out of bed for a 6:00 a.m. workout and dance party at Fenway Park.
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Author: Thomas J. Ryan
Merrell Brings Nature’s Gym To New York City
SGB talked with three of Merrell’s ambassadors – Morgan Brechler, Brooke Froelich and Mike Chambers – about the Nature’s Gym campaign and how it plays into the active Millennial’s mindset.
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One-On-One With Tracksmith’s Brian Moore
Said the running apparel brand’s COO, “A direct brand like Tracksmith has the luxury of focusing solely on the needs of the competitive runner. We can make very exacting product but we can also have a much more personal relationship with our consumer.”
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Socks For Mud Runners?
Runners are seeking more versatility in their socks, with some looking for options to take on the trail or obstacle course and others looking for more style for that jaunt to the local café. See the latest socks from Balega, Swiftwick, Smartwool, Thorlo and Feetures!
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Seven Things You Might Not Know About Canada Goose
While showing its strong track record of sales and profits in recent years, Canada Goose’s prospectus also revealed a number of not widely known or unknown facts about the company.
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Dwyane Wade Talks About Staying Cool
Wade, who has an equity stake in Mission, talked to SGB about his partnership and the brand’s push to drive the thermoregulation category.
Read MorePuma Signs South African Soccer Phenom
Puma signed Percy Tau, the South African professional footballer who plays as a midfielder for Mamelodi Sundowns in the Premier Soccer League, to an endorsement deal. The 22-year-old will be playing playing on Puma’s evoSpeed SL line of boots. “I was attracted to the PUMA brand when they were awarded the sponsorship for Sundowns. I tried the evoSPEED boots and loved them, because they suit my game. Themba Zwane is another reason. He was always telling me how great PUMA is, so when they approached me I already knew a lot about them,” Tau said. Puma’s marketing director, Brett Bellinger, said, “Percy Tau’s fearless yet cool playing style, as well as his hunger for success both on and off the field make him the perfect brand ambassador for...
Read MoreSkechers Performance Extends Partnership with Pro-Golfer Billy Andrade
Billy Andrade has been a part of the GO Golf pro team since the global footwear company debuted its line of performance Golf footwear and apparel.
Read MoreDick’s To Open Second New York City Store
Dick’s Sporting Goods is planning to open a new location in Forest Hills in March.
Read MoreUnder Armour Eyewear Partners With The Association Of Professional Tour Caddies
In advance of the PGA Merchandise Show in Orlando, FL, Eyeking, the official provider/licensee of UA Eyewear, announced its partnership with the Association of Professional Tour Caddies (APTC) for 2017.
Read MoreWhat Does Trans-Pacific Partnership’s Exit Signal For Free Trade?
Nike, Dick’s Sporting Goods, The North Face and Under Armour all openly supported the ambitious Pacific-Rim trade pact. New Balance and Patagonia stood out in the industry for opposing the deal.
Read MoreFDRA Expresses Disappointment In U.S. Withdrawal From TPP
The FDRA called the the U.S. Withdrawal from TPP a “significant lost opportunity for American footwear consumers and businesses.”
Read MoreDick’s Sporting Goods Joins Geico Bassmaster Classic As Presenting Sponsor
Dick’s Sporting Goods announced an expanded partnership with B.A.S.S., as the retailer became the presenting sponsor of the Geico Bassmaster Classic through 2019.
Read MoreChamps Sports Releases Exclusive Timberland Boot With DJ Khaled
Champs Sports unveiled its exclusive Secure the Bag Timberland boot in a collaboration with Grammy-nominated artist DJ Khaled.
Read MoreBurlington Stores Announces Promotions
Jennifer Vecchio, Marc Katz and Fred Hand will all take on new roles beginning on January 30, 2017
Read MoreNeff Headwear Partners With Mad Engine
Neff Headwear LLC and Mad Engine Inc. announced the signing of a manufacturing and sale license agreement between the two companies.
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New Era Opens Design Lab Store At Los Angeles’ Staples Center
At the 3,160-square-foot store, fans are able to shop New Era headwear collections as well as sneaker hook-ups, accessories and 5th & Ocean apparel.
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NRF Big Show 2017: Under Armour Talks Digital Transformation
Under Armour Global Head of Consumer Engagement Kurt Kendall discusses how digital data is transforming retailing and engagement with active consumers.
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NRF Big Show 2017: How Sweaty Betty Plans To Take On America
While the women’s fitness apparel chain has ambitious plans to expand quickly in the U.S., it’s taking a slow-build approach, focusing on one-on-one engagement with consumers.
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Essilor/Luxottica Merger Corners Half Of The World’s Sunglasses
The new company could skirt antitrust hurdles as it will only account for 16 percent of the eyewear market, but for the active lifestyle industry, a stranglehold on sunglasses is a bigger concern.
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