Author: Teresa Hartford

Jack Wolfskin elevated its 3D-printed carry system featured in its latest series of Aerorise hiking backpacks. Hikers and outdoor enthusiasts often need to choose between a backpack for durability or lightness, comfort or ventilation. Jack Wolfskin’s new Aerorise carry system offers a solution by placing four independent 3D-printed panels on the shoulders and lumbar region […]

To celebrate Saucony’s 125th anniversary, the company launched the Endorphin Elite, its lightest, fastest and energy-efficient shoe. Combining PWRRUN HG, Saucony’s highest rebound foam, with an articulated, fork-shaped carbon plate, the Endorphin Elite’s upper combines knitted and mesh materials for weightless performance while a midfoot webbing system secures “race-ready” fit. “Innovation, evolution and an unwavering […]

The Frontline Elite Putter line from Cleveland Golf features eight models with improved forward weighting and face technology designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are scheduled to launch on February 22. “For the Frontline Elite Putter, we used more than 30g of metal injection molded […]

Adidas’ will introduce a limited-edition apparel collection of Adicross products in collaboration with the Burning Cart Society partly made with natural and renewable materials. Shaun Madigan, global director, Apparel, Adidas Golf, said: “We’re continuing to push forward with the way we use materials to ensure we’re designing products in balance with the planet. The ethos […]

Nordica debuted its 2024 product line at the Winter Sports Marketing show in Salt Lake City last week. Next season’s line includes additions and changes for racers to backcountry skiers. “Designed to serve the racing, all-mountain and all-mountain touring communities, we’re excited to launch several new boots and skis for 2024,” explained Sam Beck, Nordica […]

To complement Fred Couples’ return to Ashworth Golf, Newtimes Group announced that PGA Tour golfer Tom Hoge, ranked #30 in the Official World Golf Rankings, had signed with the brand as Ashworth Golf returns to the U.S. market. Hoge will wear Ashworth Golf apparel when competing on the PGA Tour and other professional events worldwide. […]

Atomic, the designer and manufacturer of winter sports equipment, added big mountain freeride skier Chris Rubens to its athlete roster. The new partnership, effective immediately, sees Rubens wearing Atomic skis, boots, bindings, and protection gear for the 2023 winter season. A globally recognized freeride backcountry skier, Rubens specializes in putting down lines in the mountains […]

Srixon will launch the latest edition of its Soft Feel golf balls on February 16 in North America.  The soft feel balls offer golfers a comfortable feel at impact. With a FastLayer Core, Speed Dimple Pattern and a soft, thin cover for an enhanced greenside spin, Soft Feel delivers ball speeds while balancing distance and […]

Catherine Parenteau, the professional pickleball player, finalized a sponsorship contract with pickleball brand Selkirk Sport. She joins the company’s “Gold Card” Professional Pickleball Association (PPA) tour professionals, including Tyson McGuffin, Parris Todd, Mary Brascia, Maggie Brascia, Dylan Frazier, James Ignatowich, Travis Rettenmeier, and others. Parentaeu will compete in the 2023 season with Selkirk’s Vanguard Power […]

Eagle Creek created waterproof, recycled Pack-It Dry cubes and pouches designed to simplify the packing and traveling process. The products combine storage with non-submersible waterproof containers. The Pack-It Dry cubes and pouches are available in four sizes: Pack It Dry Slim Cube (10 x 3.5 x 3 inch) Pack It Dry Pouch S (7 x […]

British performance eyewear specialist SunGod created snow goggle lens technology, 8KOsnow, built with 2mm nylon technology.  Building on the success of the brand’s 8KO lens technology in its sunglass range, SunGod rolled out its latest technology across its Snow Series, offering “crystalline visual quality.” 8KO snow lenses feature an Abbe Value of 45, compared to […]

Fila’s roster of ATP and WTA players will debut two new performance tennis collections for 2023 in Melbourne, Australia, later this month—the Alley collection for women and the Solar Power collection for men—to compete in the year’s first Grand Slam.  Women’s Alley Collection World No. 21 Barbora Krejcikova will wear the Alley collection’s Halter Tank […]

Arva Equipment launched its first carbon canister compatible with the company’s Reactor airbag system. A developer of snow safety equipment for over 35 years, the Arva Carbon Fiber Airbag Canister weighs nearly half its steel counterpart’s weight (370g full) and allows users to travel in avalanche terrain without a safety hazard. The refillable carbon cartridge […]

Franklin Sports signed 16-year tennis pro turned pickleball player Sam Querrey. The former world #11 and two-time Wimbledon semi-finalist has now traded in his tennis racket for the Franklin Carbon STK paddle. Querrey is working toward becoming a top-four professional pickleball player. Retiring from tennis has allowed him to focus his talent to become the […]

Adidas extended its portfolio with new SS23 performance bras and leggings incorporating the latest materials and detailing. Partnering with Associate Professor in Exercise Science and elite athlete Physiological Consultant Jason White, Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth and supported by a global consumer survey, Adidas identified the […]