Author: Teresa Hartford

Nordica released its 2024 line with additions and changes ranging from racing to resort to the backcountry. “After years of relentless R&D, we are amped to launch these two new top-of-the-line ski boot collections. One serves the racing and high-performance skiers while the other serves the modern adventure-seeking all-mountain skier,” said Sam Beck, Nordica North America’s […]

Skechers added Nuria Roca, born in Moncada, Valencia, as the new face of the global lifestyle brand in the Spanish market. As the first local Skechers ambassador in Spain, the television and radio presenter, actress, writer, and social media influencer with more than one million social network followers will appear in multi-platform campaigns for Skechers […]

Addressing what they see as the future of mountain bike design, Alchemy Bikes,  a fabricator-to-rider boutique bike manufacturer, updated its Arktos line of full-suspension carbon mountain bikes for 2023 with longer rear travel on two of its popular models.  The new Arktos 125 and Arktos 140 were increased by 5mm for rear travel, with the new […]

Eastern Mountain Sports (EMS) and brand partner Cotopaxi collaborated on a second release of a limited edition, co-branded product in support of the Adirondack Mountain Club.  The EMS x Cotopaxi ADK Teca Half-Zip Windbreaker features a topographic map of the Adirondack Mountains and EMS colorway, a design unique to the partnership, and made with 100 […]

Motocaddy, the electric trolley brand, introduced a remote-controlled electric caddy with touchscreen GPS for golfers. The M7 GPS, part of Motocaddy’s M-Series range, features an integrated GPS with green visuals; front, middle and back distances; and hazard information across more than 40,000 pre-loaded courses. It also incorporates the benefits of the M7 Remote model, including a rechargeable […]

Adidas’ inaugural Consortium Cup kicks off with a four-week-long footwear design tournament with 16 of the world’s iconic sneaker stores going head-to-head to be crowned champions. Organized in a four-round knockout format, the Consortium Cup follows as Overkill, Nice Kicks, Hanon, END., Xhibition, Footpatrol, Extra Butter, Bait, Commonwealth, BSTN, Kasina, HAL Studios, Politics, Carnival, Offspring, and Mita […]

Inov-8 launched a new trail running shoe, Trailfly G 270 V2, the successor to the Trailfly G 270, kicking off the company’s 20th-anniversary celebration.  Wayne Edy, the founder, said, “Some people said it was impossible to improve upon the first version, but our talented design team simply saw that as a challenge. A series of […]

K2 Skis tapped into its legacy partnership with BOA to introduce new fit technology to alpine ski boots. The K2 Recon and Anthem BOA boots debut the BOA H+i1 system, providing skiers with precision fit and performance. “K2 and BOA have an incredible partnership spanning more than two decades. We collaborated to introduce BOA to […]

Adidas and Les Mills formed a new partnership combining technologies with live and digital fitness experiences and a new series of Gen-Z-focused programs.  The partnership connects adiClub and Les Mills by offering personalized solutions to over “300 million adiClub members.”  Under the partnership, Adidas training apparel, footwear and accessories will be worn by Les Mills’ […]

Skechers teamed up with Snoop Dogg for this year’s Super Bowl campaign. “I’m a man of the people. I’m excited to partner with Skechers, who always brings something for everyone—just like me.” In the thirty-second, Skechers x Snoop Dogg commercial, which will air in the U.S. and Canada during the fourth quarter of the Super […]

The House of Dior entered into a partnership with Mystery Ranch to create a collection of backpacks and bags for its menswear summer 23 collection. Available on February 16 exclusively in Dior retail locations worldwide and on Dior.com, Kim Jones, Dior’s artistic director for men, worked with Mystery Ranch’s design team “to bring authentic outdoor […]

Augusta Sportswear Brands, led by softball brand Russell Athletic, reported a new NIL player partnership with All-American NCAA Champion Softball player Tiare Jennings. “We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player; better yet, she inspires thousands of young players to carry […]

Adidas’ first new label in five decades, Adidas Sportswear, will launch worldwide on February 9 in stores, online and via the Adidas app, with early access from February 2. Following actress Jenna Ortega joining its global family, Adidas also announced Ortega as the face of the new label, its SS23 collection, and its “All That You […]

Adidas and Beyoncé’s Ivy Park announced their latest collaboration called Park Trail. The inspiration comes from the “resilience of the outdoors, the spirit of the streets and the possibilities of the future.” The collection will be available in Adidas stores, online at adidas.com/ivypark on February 9 and in select partner stores worldwide on February 10. […]