SylvanSport won the RV Industry Associations RVX Reveal competition last month for the brand’s Vast camper competing against over 400 RV entrees to take the honor home. In 2004, SylvanSport, based in Brevard, NC, invented the cross-over category between Outdoor Gear and Rving. Being voted the number one RV for outdoor adventure by the judges […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Bridgedale Develops “Merino Mag +” Sock Collection – World’s First Magnetically Pairing Sock
Bridgedale Develops “Merino Mag +” Sock Collection – World’s First Magnetically Pairing Sock April 1, 2019 – Bridgedale, a global market leader in the manufacture of performance socks, has developed a solution to the age-old problem of losing socks in the wash. Using their patented “Polarity Fusion” technology they have perfected a process of twisting opposite and equal unique […]
Toray Develops New PPS Resin with World’s Highest Flexibility Level Toray Industries, Inc.
Toray Industries, Inc. (head office: Chuo-ku, Tokyo; President: Akihiro Nikkaku; hereinafter referred to as “Toray”) announced today that it succeeded in developing a new polyphenylene sulfide (hereinafter referred to as “PPS”) resin with the world’s highest flexibility level while maintaining its superior heat resistance and chemical resistance. The company plans to start proposing applications of […]
Mikaela Shiffrin’s Record-Setting Season Fuels Popularity of #LEKISHIFFRINSELFIE Instagram Promotion
BUFFALO, NY (March 28, 2019) – LEKI congratulates Mikaela Shiffrin on her most successful season yet on the 2018-19 Alpine skiing World Cup tour — most victories in a season (17); most career women’s slalom wins (40); only skier to claim the overall, super-G, giant slalom and slalom championship in one winter. Along with Shiffrin’s success […]
Osprey Expands Executive Team Hiring Julie Rich as Vice President of People
Cortez, CO – March 27, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the hiring of Julie Rich as Vice President of People. In this newly formed position, Rich will lead the Human Resources team including talent management, recruiting and retention, compliance, and management development. “We are […]
Meet Meadow! Merrell’s First Ever Dog Ambassador
Name: Meadow Breed: Border Collie Location: Atlanta, GA, and all the surrounding trails! Birthday: Sept. 15, 2016 Meadow’s favorite phrase is, “Do you want to go on a hike?” Whether it is the peaks along the Appalachian Trail, or the many waterfalls in the Southeast, she brings joy to everyone that she passes. She is […]
New Era Cap Celebrates The Start of 2019 Major League Baseball Season with “We Reigh As One” Campaign
Buffalo, New York (March 26, 2019) – Today, New Era Cap Co., Inc., the official on-field cap of Major League Baseball, launches “We Reign as One,” the next chapter in a powerful and inspiring cross-cultural multi-platform campaign. Ushering in the start of the 2019 Major League Baseball season, the campaign features the iconic New Era Authentic Collection 59FIFTY® Fitted […]
Not Just Down … The Puffer Coat
In 1936 Eddie Bauer invented the Puffer Coat. The invention came about when Bauer returned from a winter fishing trip having faced hypothermia. The Jacket, insulated with down feathers, not only became popular at the time but every year since iterations are created from the most technical to high-end fashion favorites. Prices can be affordable […]
When Trash Is In Our Public Lands, It’s Everyone’s Responsibility … Granite Gear 2019 Grounds Keeper Team
“Picking up trash is addictive and a moral obligation once you get into,” said Rob Coughlin, General Manager, Granite Gear, when we sat down to talk about Granite Gear’s 2019 Ground’s Keeper Program and the brand’s recent Editor’s Choice Award from Backpacker Magazine for the 2019 Blaze 60 Backpack. When it comes to Granite Gear’s Grounds […]
Hudson Yards …The New Mall For The 21st Century
Today’s “mall” has taken on a whole new meaning with the opening of Hudson Yards — poised to become the “cultural center of Manhattan’s New West Side” a $25Billion urban complex notes the website. “The Shops and Restaurants complex is a cornerstone of a vibrant neighborhood surrounded by 14 acres of public space and new […]
Creative + Disruptive … Turning Cork Into Thread
Cork, the buoyant, little brown substance obtained from the outer layer of the bark of the cork oak. Do you know where it comes from and how it is harvested? Watch the short film here or click on the image below. Portuguese Studio Digitalab, won the Rising Star Award at this year’s Stockholm Furniture Fair […]
Shoes 53045
Exaggerated Proportions Lollipop Hues + B&W Bulbous Tiered Sole … one layer perforated | one a slice of clear bubbled plastic The Sneaker tagged to the label Shoes 53045, shown above, is proportionately out of proportion to make the foot look a size + one-half bigger than it is. Clever. The Creator, French Designer, David […]
Laid Back SoCal w/ Adidas x Kylie Jenner … Acrylic Nails + All
Kylie Jenner strikes gold again. Already at the helm of a billion-dollar business, she’s capitalized on her love of sweats and hoodies instead of power suits with her latest ca-ching Adidas collab. Following in the footsteps of Pharell Williams, A$AP Rocky and brother-in-law —”Ye”, “Yeeze”, “Konman”, The Louis Vuitton Don” — Kanye West, she debuts […]
Recycled Plastic, Is It Changing The Fundamental Problem?
“The plastic soup won’t go away by recycling plastic. We need materials that are nearer to nature, and in dialogue with nature. That’s where the solution is.” — Jan Boelen Is the trend for making products out of recycled plastic perpetuating our dependence or fundamentally changing the problem? Among designers working with waste materials, including ocean […]
DeMarini Cracks The Code On The Hottest Topic In Baseball … Launch Angle
DeMarini bats have been at the forefront of technology and a leading force in the baseball and softball bat industry for 30 years. The brand is insanely committed to performance with a lineup of baseball and fastpitch softball bats that are different from anything on the market. We sat down with • Josh Stenzler, DeMarini […]
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