BUFFALO, NY (March 28, 2019) – LEKI congratulates Mikaela Shiffrin on her most successful season yet on the 2018-19 Alpine skiing World Cup tour — most victories in a season (17); most career women’s slalom wins (40); only skier to claim the overall, super-G, giant slalom and slalom championship in one winter.
Along with Shiffrin’s success came great excitement and activity in race shops that carry the LEKI brand, thanks to the #LEKISHIFFRINSELFIE promotion. All season long, ski racing fans took selfies with the life-size Shiffrin display in their local race shops and posted on Instagram with the hashtag #LEKISHIFFRINSELFIE. Every time Shiffrin landed on the podium, a #LEKISHIFFRINSELFIE winner was selected to receive $250 worth of LEKI gear and the race shop they tagged received a $250 LEKI credit. Seventeen lucky winners took home race gear this season.
“We’re super fans of Mikaela here at LEKI and we couldn’t be more proud of her amazing season,” said Patrick Meehan, LEKI Marketing Manager. “This promotion was a great way for us to create excitement around every race and celebrate with her fans in real time when she made it on the podium.”
Since Shiffrin was at the top of the leader board and took home a Crystal Globe, previous winners were automatically entered into a grand prize drawing to receive another $500 in LEKI gear, a signed Mikaela Shiffrin LEKI Carbon Shin Guard and the race shop awarded a season-ending pizza party compliments of LEKI. Congratulations to grand prize winner Hugues Bindel, a 12-year old from Seattle, WA, and his local race shop Sturtevant’s Bellevue!